Chief Marketing Officer (CMO)

Responsibilities

• Build and own Ruxlo's go-to-market strategy, covering positioning, messaging, audiences, channels and launch plans, and then carry it out yourself.
• Own the Ruxlo brand across every surface: the product, the website, social, print, events and the press. Make sure it looks, sounds and behaves the same everywhere.
• Plan and run our market launches end to end, including the local, on-the-ground work that makes a launch land.
• Design and run marketing experiments. Set a hypothesis, test it quickly and cheaply, measure the result, and decide whether to scale it or stop.
• Define the marketing metrics that matter, report on them honestly and adjust the plan when the numbers say to.
• Work closely with product and engineering so that marketing and the product tell one story and growth is built into the experience.
• Build relationships with partners, local organizations and the press.
• Manage the marketing budget and vendors, and decide when and whom to hire as the function grows.

Requirements

• At least 10 years in marketing, including senior leadership at an early-stage company where you built the function from scratch.
• A consumer or two-sided app you took from launch to real traction. You can walk us through what you did and what the numbers showed.
• Leadership experience through a successful exit, either an acquisition or an IPO.
• A track record of building brands people trust and remember.
• Comfort being a team of one: you write, design, launch and measure, and you also set strategy.
• An experimental mindset backed by analytical rigor. You make decisions from data, not opinion.
• Clear, plain writing and communication.

Preferred

• Experience in a two-sided marketplace, especially one serving both consumers and service professionals.
• Local or hyperlocal launches, where the unit of growth is a town or a neighborhood.
• Direct mail, community marketing or field marketing at scale.
• SEO and AI-answer discovery for large sets of pages.
• Background in home services, real estate or property technology.
• Experience at a founder-led or bootstrapped company.