Responsibilities

• Lead Marketing Strategy: Build and execute a national marketing strategy to scale revenue and reputation across markets.
• Align all initiatives with firm values: service, leadership, loyalty, and faith.
• Team Leadership & Development: Oversee a team of 15–25+ (social, digital, paid, traditional, creative, content). Hire, mentor, and retain top-tier marketing talent. Create pathways for internal growth.
• Full-Funnel Execution: Own all marketing touchpoints: paid media, social, SEO, PR, TV/radio, influencer, community outreach. Ensure strategy reaches and resonates with Hispanic and immigrant audiences.
• Brand & Storytelling: Build a powerful brand that evokes trust, purpose, and transformation. Tell the firm’s story through emotionally resonant client journeys and community engagement.
• Marketing Performance & Analytics: Implement KPIs for all campaigns. Track CAC, CPL, cost per signed case, ROI. Integrate dashboards and reporting to guide weekly/monthly strategy shifts.
• Technology & Automation: Leverage CRM (Salesforce), CallRail, Google Analytics, and AI-powered tools to streamline processes and scale results.
• Cross-Functional Alignment: Work closely with Intake, Legal Ops, and Sales to ensure end-to-end client journey is cohesive and high-converting.
• Multi-State & Cultural Expansion: Localize campaigns across Miami, Orlando, NYC, and Texas. Navigate compliance nuances for legal marketing (Bar rules) in each state.
• Budget & Vendor Management: Manage marketing budgets of $10M+ annually. Negotiate vendor and media contracts. Ensure cost-effective campaign execution and vendor accountability.
• Executive Collaboration: Serve as part of the Executive Leadership Team. Translate marketing metrics into business outcomes to influence firmwide decisions.