Chief Marketing Officer (CMO) – High-Growth, Multi-State Expansion at The Ward Law Group, PL | Miami Lakes, FL | $230K/yr – $260K/yr

The Ward Law Group, PL

Chief Marketing Officer (CMO) – High-Growth, Multi-State Expansion

Miami Lakes, FL (On-site)

$230K/yr – $260K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Lead the firm’s national marketing strategy and team to grow revenue and serve Spanish-speaking communities.

Own a 15–25+ marketing team and full-funnel campaigns across paid media, social, PR, and more.
Must-have: 10+ years in senior marketing leadership with budget responsibility (>$10M).
Standout: Multi-state, multicultural expansion with on-site Miami presence and executive-level impact.

Job Description

Responsibilities

Lead Marketing Strategy: Build and execute a national marketing strategy to scale revenue and reputation across markets.
Align all initiatives with firm values: service, leadership, loyalty, and faith.
Team Leadership & Development: Oversee a team of 15–25+ (social, digital, paid, traditional, creative, content).
Hire, mentor, and retain top-tier marketing talent. Create pathways for internal growth.
Full-Funnel Execution: Own all marketing touchpoints: paid media, social, SEO, PR, TV/radio, influencer, community outreach.
Ensure strategy reaches and resonates with Hispanic and immigrant audiences.
Brand & Storytelling: Build a powerful brand that evokes trust, purpose, and transformation.
Tell the firm’s story through emotionally resonant client journeys and community engagement.
Marketing Performance & Analytics: Implement KPIs for all campaigns. Track CAC, CPL, cost per signed case, ROI.
Integrate dashboards and reporting to guide weekly/monthly strategy shifts.

Requirements

10+ years in senior marketing leadership roles (CMO, VP, SVP)
Experience managing teams of 20+ with 7+ direct reports
Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
Experience with modern marketing stack: Salesforce, Google Ads, Meta, TikTok, YouTube, SEMrush, CallRail, etc.
Willingness to work on-site in Miami Lakes, FL and travel as needed

Preferred

Bilingual ( English & Spanish )
Experience marketing to Hispanic and multicultural audiences
Background in multi-location or multi-state expansion
Experience with influencers, community partnerships, or local outreach
Video testimonials, radio, and social campaigns
Experience in high-growth, performance-driven environments

Benefits

Paid Time Off: All employees who work 30 hours per week and above qualify for Paid Time Off. You will accrue a total of 4.62 hours per pay period for a total of three (3) weeks per year.
Health Benefits: All employees who work 30 hours per week and above will be eligible for benefits starting on the 1st day of the month following their start date. The firm covers a fixed amount which typically covers 40 - 65% of the employee premium, depending on the selected plan. The medical insurance plans include options for national coverage and free mental health services. There are also dental plans (with unlimited coverage) and vision plans to choose from at the employee’s expense.
Disability Benefits: All employees who work 30 hours per week will have Short-term and Long-term Disability benefits, paid for by the firm.
Life Insurance: For all employees who work 30 hours per week and above, the firm provides 1X earnings life insurance coverage paid for by the firm. In addition, you will receive a Firm paid accidental death and dismemberment benefit that matches your life insurance coverage.
Supplemental insurance options include Critical Illness, Accident, Cancer, Hospital Confinement Indemnity insurance, Term Life insurance, and Whole life insurance
Retirement: All employees who work 30 hours per week and above qualify for the 401(K) plan. After the employee completes one year of service, the firm will match 100% of the first 3% of employee contributions and 50% on the next 2%, with immediate vesting.
Bonus Eligible

Compensation

Compensation: USD 230000 - USD 260000 - yearly
USD 230000-260000 YEAR

The Ward Law Group, PL

Our mission is to be the leading family-owned personal injury law firm dedicated to serving the Spanish-speaking community. We strive to deliver exceptional client service while upholding the highest standards of professionalism and ethics.

Founded in 2012

Hialeah, Florida, USA

120 employees (9 in marketing)

855dolor55.com