Responsibilities

• Develop the company's overall market strategy and brand development plan;
• Define brand positioning and core value proposition;
• Coordinate brand communication, marketing, and public relations strategies;
• Ensure that the market strategy is highly aligned with the company's overall strategy;
• Establish a growth-oriented marketing system;
• Collaborate with sales and business teams to drive revenue targets;
• Optimize customer acquisition channels and customer conversion paths;
• Increase Customer Lifetime Value (CLV) and market share;
• Collaborate with the product team to develop product launch (GTM) strategies;
• Drive market insights to drive product optimization;
• Coordinate pricing and market competition strategies;
• Support the rapid market launch of new products and new businesses;
• Build a digital marketing system and data-driven marketing capabilities;
• Manage online and offline brand communication channels;
• Enhance brand awareness and market influence;
• Monitor brand reputation and market feedback;
• Lead the marketing, brand, public relations, and digital marketing teams;
• Build a high-performing marketing organization and talent pipeline;
• Optimize marketing budget allocation and ROI;
• Establish a results-oriented and innovation-driven marketing culture

Requirements

• Bachelor's degree or above in Marketing, Business Administration, or a related field
• MBA preferred
• Over 20 years of marketing or brand management experience
• At least 15 years of senior marketing management experience
• A proven track record of successfully driving brand upgrades or rapid market growth
• Experience in cross-regional or multi-market marketing management is preferred
• Market strategy planning ability
• Brand building and communication ability
• Growth drive and business acumen
• Data analysis and marketing optimization ability
• Senior-level leadership and cross-departmental collaboration ability

Preferred

• Experience in international brand operation
• Experience in digital marketing transformation
• Experience in platform-based or ecosystem-based business marketing
• Experience reporting directly to the board of directors or CEO