Senior Marketing Manager - PH / 17 hours ago
Filipino Contractors
Shelton, CT (Remote)
₱80K/mo - ₱95K/moIn-houseFull-timeSenior level4+ years exp.
3 hrs ago
Chief Marketing Officer
USA (Hybrid)
Salary Not AvailableSenior Level20+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
The Chief Marketing Officer will lead an integrated growth engine spanning demand generation, brand partnerships, product marketing, lifecycle marketing, and analytics. The role requires senior leadership across Product, Engineering, and Data, with a proven ability to optimize journeys at scale. Benefits include a culture-focused environment, highly competitive pay, remote-friendly policies, and flexible time off.
Job Description
Responsibilities
- Demand Generation: Lead the strategy for paid, organic, and social channels to drive a consistent volume of high-quality prospects to the marketing site while owning the conversion architecture of our web properties.
- Brand & Partnership Marketing: Define and protect the Big Cartel voice while building a robust partnership engine that establishes us as the trusted standard within the creator community.
- Product Marketing: Serve as the primary liaison between Marketing and Product, translating platform capabilities into compelling value propositions that drive sign-ups and premium upgrades.
- Lifecycle Marketing: Design in-platform messaging and automated journeys that guide users through the crucial transition from "free" to "paid" while maximizing long-term merchant success.
- Growth Operations & Analytics: Establish a rigorous testing culture and attribution models to ensure every dollar of marketing spend is optimized for the entire funnel.
Requirements
- 20+ years of demonstrated ability to lead through influence, partnering with Product, Engineering, and Data teams to execute complex, multi-stage growth initiatives
- Experience leading a marketing organization within a high-volume, self-serve SaaS or B2B2C marketplace with a consumer channel centric go-to-market motion
- Proven track record of optimizing customer journeys where acquisition and conversion occur at significant scale
- Deep fluency in growth accounting and attribution; data-informed with experimentation and ROI
- Empathy for the creator journey and ability to translate that into an authentic brand voice and creator-first approach
Benefits
- Culture, Benefits + Perks
- Work with people that care about you as a human
- Highly competitive salaries
- The standard stuff: matching 401(k), insurance (medical, dental, vision, life)
- Fully remote workplace (before it was cool) - work from anywhere in the United States
- Flexible work and time off (producing good work matters more than the specific schedule you keep)
- Paid parental leave
Big Cartel
We create simple tools and resources for artists to build unique online stores and run creative businesses. We believe in the artist. We also believe in building a company that cares about and supports it’s people both in and out of work.
Traffic Signals
Monthly Google Ads Budget
$477.5K
