Responsibilities

• Brand Strategy & Positioning
• - Develop and implement the overarching marketing strategy aligned with business objectives, including brand positioning, audience segmentation, pricing, and promotional approaches
• - Monitor market trends and competitive dynamics to guide messaging and positioning
• - Set and track marketing goals that support enrollment, retention, and system-wide growth
• - Lead consumer research and brand storytelling to generate customer insights, sharpen positioning, and fuel content across channels
• National Brand Fund & Systemwide Campaigns
• - Oversee the strategic allocation and optimization of the national marketing fund to maximize brand awareness, reach, and ROI
• - Plan and manage national and regional marketing campaigns across paid, earned, owned and grassroots channels. Lead the creation and execution of national and regional marketing strategies that drive awareness, enrollment growth, and brand loyalty.
• - Oversee production of brand assets, marketing materials, and promotional content to be used system-wide
• - Identify strategic partnerships and co-marketing opportunities to expand brand reach

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred
• 10+ years of progressive marketing experience, including 3+ years in a senior leadership role
• Experience leading marketing strategy within a franchise or multi-location retail / service business, with the ability to navigate system-wide dynamics and support local execution
• Proven success in brand development, digital marketing, and lead generation for a high-growth consumer brand
• Deep understanding of the parent / child services market; experience in youth sports, education, or wellness sectors a plus
• Demonstrated success driving sustained customer growth through non-promotional strategies, like community, referral, and lifecycle marketing
• Hands-on experience owning a modern martech stack and a CRM / marketing-automation platform (e.g., HubSpot), including implementation and org-wide adoption
• Fluency applying AI and automation to marketing workflows, analytics, and team enablement
• Experience leading customer communications for a consumer brand
• Exceptional leadership, communication, and analytical skills

Preferred

• MBA or advanced degree preferred

Benefits

• Comprehensive health benefit plans with significant employer contributions
• Hybrid Work Environment/Work from home
• Competitive paid time off
• 401k with Company match