Responsibilities

• US Market Entry: Design and execute the core marketing blueprint for our US launch, identifying key sector opportunities across target industrial hubs.
• B2B Demand Generation: Build, scale, and optimize an omnichannel marketing engine (including account-based marketing, inbound/outbound pipelines, and high-value lead generation) to supply our enterprise sales teams.
• Brand Evolution: Modernize and elevate our brand identity to resonate with North American corporate buyers, procurement managers, and enterprise industrial clients.
• Performance Marketing: Oversee data-backed digital advertising, technical SEO/SEM, and strategic industrial directory positioning to capture high-intent buyers.
• Content Strategy: Direct the creation of technical whitepapers, product application case studies, educational videos, and thought-leadership content that demonstrates our superior engineering standards.
• MarTech Deployment: Select, implement, and manage a robust marketing automation and CRM stack to track customer journeys and measure clear ROI.
• Competitive Analysis: Monitor global manufacturing trends, supply chain shifts, and competitor movements to continuously refine product positioning and pricing strategies.
• Event Strategy: Evaluate, coordinate, and maximize our ROI at key international and domestic trade shows, industrial exhibitions, and corporate networking events.

Requirements

• 8+ years of progressive marketing experience, with at least 3+ years in a senior leadership role (CMO, VP of Marketing, or Head of Marketing) specifically within B2B industrial manufacturing, heavy machinery, polymers, or technical engineering sectors.
• Demonstrated success in successfully launching international industrial brands or technical product lines into the United States market.
• Expert proficiency in modern B2B lead generation tactics, ABM (Account-Based Marketing), CRM platforms (e.g., HubSpot, Salesforce), and digital performance data analytics.
• Exceptional professional English communication, presentation, and copywriting skills, with the ability to translate complex technical specifications into compelling, business-driven value propositions.
• Highly self-motivated and comfortable operating within an entrepreneurial, fast-paced corporate environment while collaborating across distributed global time zones.
• Bachelor’s or Master’s degree in Marketing, Business Administration, Engineering, or a related field.

Benefits

• The unique opportunity to spearhead the US expansion of an established, highly stable global industrial manufacturing leader.
• A collaborative, high-trust executive team culture with zero micro-management.
• 100% remote working flexibility.