Responsibilities

• Serve as strategic advisor to the President & CEO on brand, reputation, market positioning, and communications.
• Lead enterprise brand strategy across all branches and programs.
• Build powerful public narratives that elevate the YMCA's community impact, thought leadership, and role as a trusted community partner.
• Establish and maintain enterprise-wide brand standards, messaging, visual identity, and member experience.
• Support membership growth, retention, program participation, and member engagement through integrated marketing initiatives.
• Lead public relations, media relations, stakeholder communications, crisis communications, and reputation management strategies across the Association.
• Direct Association-wide communications, including employee, donor, executive, and stakeholder communications.
• Lead digital marketing, website strategy, social media, CRM, audience engagement, and emerging technology initiatives to support organizational growth.
• Partner with organizational leaders to advance fundraising, sponsorship, community partnership, and revenue-generating initiatives through strategic marketing and communications.
• Recruit, develop, and lead a high-performing marketing and communications team.

Requirements

• Excellent written, verbal, and presentation skills.
• Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field.
• Ten or more years of progressive leadership experience.
• Experience leading integrated marketing and communications functions.
• Demonstrated success in growth-oriented marketing strategies.
• Experience leveraging data, analytics, AI, and emerging technologies to inform marketing decisions, improve organizational performance, and enhance audience engagement

Benefits

• Free YMCA membership - access to all branches!
• Flexible work schedule
• Sweet discounts on child care and summer camp programs
• Medical, Dental, Vision, Disability, and Life Insurances
• Generous Paid Time Off + 7 paid holidays throughout the year
• Planning for your future? Ask us how we do it at the Y- it's awesome!
• Supplemental insurance benefits