Chief Growth Officer

Miami, FL (On-site)

Salary Not AvailableFull time

Posted 2 months ago

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Job Description

Chief Growth Officer

About 5W

5W is the AI Communications Firm, helping brands build authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. We combine public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research to help clients measure and grow their presence in AI-driven buyer research.

Founded more than 20 years ago, 5W has been recognized as a top U.S. PR agency by O'Dwyer's, named Agency of the Year in the American Business Awards®, Top Place to Work in Communications 2026 by Ragan, and a Digiday WorkLife Employer of the Year. We serve clients across B2C, B2B, Public Affairs, Crisis Communications, and Digital Marketing. www.5wpr.com

The Role

5W is looking for a Chief Growth Officer to own new revenue and build the pipeline that takes us from a top U.S. PR agency to the category-defining AI Communications Firm. This is an executive-level commercial leadership role with a clear Year 1 mandate: close $10M+ in new ARR.

What You'll Own

  • New business pipeline across PR, GEO, AI visibility, digital, influencer, and crisis practices
  • Outbound BD team and inbound conversion
  • Pricing strategy and packaging for the AI service line ($25–75K/mo retainers, $1M+ anchor accounts)
  • Cross-sell motion across the existing client book — every client buys at least two practices
  • Partner channel development: martech, AI platforms, and holding company referrals
  • Personal closer presence on every deal $500K+

Year 1 Targets

  • $10M+ in new ARR
  • 3 anchor clients at $1M+
  • 60% measurement/analytics attach rate on retainers
  • Average deal size up 40%

What We're Looking For

  • 10+ years selling services at $1M+ deal sizes — agency, consulting, or martech
  • Proven experience building and running a BD organization, not just carrying a number
  • Fluency in how AI is reshaping buyer research — ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews — and the ability to sell into CMOs and General Counsel without a deck crutch
  • Track record beats pedigree. Show us the number.
5WPR logo

5WPR

5WPR (www.5wpr.com) is a top 10 independent, full-service PR agency in the U.S. known for cutting-edge programs that engage with businesses, issues and ideas. With offices in New York City and Miami, 5W has over 300 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality, Home & Housewares); B2B (Corporate Communications, Technology, Reputation Management, CSR, Sustainability Communications); Digital Media (Social Media, SEO and Graphic Design), Public Affairs; Government Relations; and Crisis Communications. 5W's team of experts bring leading businesses a resourceful, bold and results-driven approach to communications. 5WPR has been named one of Inc. Magazine's Best Workplaces 2022!The firm was founded in 2003 and has received numerous industry accolades including PR Agency of the Year, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.

Founded in 2003
New York, New York, USA
401 employees (43 in marketing)