Senior Growth Strategist
Advantage HQ
USA (Remote)
$180K/yr - $320K/yrAgencyFull-timeSenior level5+ years exp.
23 hrs ago
Chief of Growth for AI Mental Health App from Silicon Valley
USA (Remote)
Salary Not AvailableSenior LevelPart time
Posted 2 months ago
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Job Summary
Drive growth for an AI mental health app by leading UGC/influencer marketing and social media.
- Lead UGC/influencer strategy across US, Europe, UK to drive user acquisition
- Must-have: Proven experience sourcing and negotiating with creators in wellness
- Standout: Hands-on ownership of organic growth initiatives
Job Description
Responsibilities
- Develop and execute a UGC + influencer marketing + SMM strategy to drive user acquisition in the US, Europe, and UK markets
- Source, outreach to, and negotiate with creators, influencers, and experts in the mental health & wellness space
- Manage the full collaboration cycle: brief → content creation → moderation → analytics
- Launch and optimize UGC and user-sharing initiatives to encourage organic growth
- Manage the app’s TikTok and Instagram presence
- Support ASO (App Store Optimization): keywords, app descriptions, screenshots, and review strategy
- Track and analyze performance metrics (installs, CPI, retention, engagement, reach) and continuously optimize growth efforts
Got it Life
We aim to cultivate of developing people’s natural human mental resilience through AI
Traffic Signals
Monthly Visitors
926
Traffic Source Mix
Search
34.3%
Direct
38.9%
Referral
12.4%
Social
12.3%
Paid
0.8%
Headcount Trend
Current headcount: ~9
