Lead Crowned Skin’s growth engine across DTC, marketplaces, and brand-building initiatives.

• Own revenue channels (DTC, TikTok Shop, Amazon) and scalable growth systems
• Must-have: deep multicultural beauty/grooming experience and DTC performance marketing
• Standout: proven cross-functional leadership translating vision into execution

Responsibilities

• Own all revenue channels including DTC, TikTok Shop, Amazon, and emerging platforms
• Lead paid media strategy across Meta, Google, TikTok, and beyond
• Drive acquisition, retention, and lifetime value with a strong focus on efficiency and scale
• Build systems that turn growth into a repeatable, predictable engine
• Lead brand positioning, storytelling, and creative direction across all channels
• Ensure Crowned Skin remains premium, differentiated, and culturally relevant
• Shape content and campaigns that resonate deeply with multicultural audiences, especially Black male consumers
• Partner closely with creative to drive both performance and brand equity
• Own product launch strategy end-to-end
• Build a repeatable launch engine that drives outsized revenue moments

Requirements

• You have helped scale a beauty, grooming, or CPG brand through a meaningful growth phase (ideally 30 million plus to 100 million+)
• You have deep experience operating within multicultural beauty and grooming, not just observing it
• You understand how to win with modern channels including DTC, TikTok Shop, and performance marketing
• You bring a strong network across retail, creators, agencies, and brand operators
• You are both strategic and hands-on, able to zoom out and execute when needed
• You have strong brand instincts and can balance creative direction with data-driven decision making
• You build systems, not dependency, and know how to scale teams and processes
• You operate with ownership and move with urgency

Preferred

• Experience with brands such as Mielle Organics, Bevel, SheaMoisture, Pattern Beauty, or similar high-growth, culturally driven companies is highly relevant.