Senior Marketing Manager, Channels
Trupanion
Seattle, WA (Hybrid)
$125K/yr - $145K/yrIn-houseFull-timeSenior level7+ years exp.
11 hrs ago
Channel Marketing Specialist (Member Engagement)
USA (Remote)
$95K/yrMid Level3+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive lifecycle email campaigns and audience segmentation to improve enrollment, activation, and retention.
- Own end-to-end lifecycle campaigns including onboarding and nurture flows
- Must-have: 3–5 years in lifecycle or email marketing with HubSpot/Customer.io
- Standout: Data-driven personalization and multi-channel testing across campaigns
Job Description
Responsibilities
- Build, launch, and optimize email campaigns in HubSpot and/or Customer.io
- Develop and manage automated lifecycle journeys across acquisition, onboarding, and retention
- Execute both one off campaigns and always-on nurture flows
- Create advanced audience segmentation strategies to improve targeting and relevance
- Continuously refine messaging based on member behavior, lifecycle stage, and engagement data
- Track and report on campaign performance including open rates, CTR, conversion, and engagement
- Run A/B tests and use data to continuously improve campaign effectiveness
- Support forecasting and performance reporting for marketing and leadership
- Partner with Design and Communications to deliver cohesive, high quality member experiences
- Collaborate with Product and Marketing to align on communications calendar and member touchpoints
- Incorporate direct mail and other channels where relevant to create integrated campaigns
- Propose and execute new campaign ideas, including evergreen and seasonal initiatives
Requirements
- 3–5 years of experience in lifecycle marketing, email marketing, or CRM marketing
- Hands on experience with marketing automation platforms (HubSpot, Customer.io, or similar)
- Strong understanding of segmentation, personalization, and customer journeys
- Experience analyzing campaign performance and making data driven decisions
- Comfortable running A/B tests and translating results into actionable insights
- Ability to manage multiple campaigns and priorities in a fast paced environment
- Strong collaboration skills across Marketing, Product, and Design
Preferred
- Experience with direct mail or multi-channel campaign integration
- Familiarity with healthcare, digital health, or regulated industries
- Experience supporting enrollment or member/customer engagement programs
Benefits
- We offer a comprehensive benefits package, including health, dental, and vision insurance, along with flexible PTO and work from home options. We provide a professional development budget and support continuing education, empowering our team to grow alongside the company. Team members have the opportunity to make a meaningful impact on chronic disease management and patient outcomes while contributing to a collaborative, mission driven culture focused on improving healthcare accessibility and affordability.
9amHealth
9amHealth is complete cardiometabolic care—a first-of-its-kind, whole-body approach to preventing and treating diabetes, obesity, high cholesterol, and hypertension. We partner with businesses looking to provide effective health benefits to their members while reducing overall healthcare costs. 9amHealth was founded in 2021 by the team behind mySugr and is backed by 7Wire Ventures, Human Capital, Founders Fund, and Define Ventures. More at www.join9am.com.
