Responsibilities

• The Channel Marketing Manager will be responsible for partnering cross functionally to develop key business strategies and drive Omni-channel execution for revenue generating activities for the Fisher Healthcare business.
• In this role you will collaborate with the Data Science, Digital & Portfolio Marketing teams to identify attractive customer segments and build key strategies based on each customer’s purchasing journey.
• You will be accountable for identifying, defining, and implementing all Omni-channel activities including email, digital, paid search, and social tactics, which will require a strong experience in content, campaign creation and marketing platforms across email, social and on-site tactics.
• You will also own Omni-channel strategy optimization using commercial feedback, voice of customer insights, analytics and platforms such as Criteo to drive improvements across activities.
• To be effective you will need to have excellent critical thinking skills, data driven decision making, and have a passion for improvement.
• The Channel Marketing Manager will also play a key role in forecasting and maintaining marketing spend and driving performance reporting across channels.
• A strong candidate will also exhibit a positive demeanor, exceptional communication skills and be able to work independently to achieve results.
• Partner with Data Science, Digital & Portfolio Marketing teams to build key strategies across customer groups. (Suppliers, GPOs, IDNs, etc.)
• Understand funnel generation activities and partner with cross-functional teams to develop strategic plans for revenue attainment.
• Identify key Omni-channel activities based on the customer segmentation and implement tactics across the sales funnel.

Requirements

• 7+ years of marketing, agency or B2B/B2C marketing experience
• Bachelor's degree required. MBA or post graduate degree equivalent a plus.
• Experience in life science, medical devices and healthcare preferred
• Must be legally authorized to work in the United States without sponsorship.
• Must be able to pass a comprehensive background check, which includes a drug screening.

Benefits

• We offer competitive remuneration, annual incentive plan bonus scheme, healthcare, company 401k, and a range of employee benefits!
• Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects.
• We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation.