Responsibilities

• The Channel Marketing Manager will lead the development of all aspects of marketing connected with retail business, focusing on driving sales growth and margin enhancement.
• Cross-functional collaboration with product marketing, brand marketing, finance, supply chain, and customer teams to develop strategic business plans, annual marketing plans, product launch plans, promotional strategies, pricing strategy, marketing content, internal and customer presentations and category management analysis to drive financial performance per established budgets.
• Build a strong knowledge of the marketplace, competitive landscape, and industry trends and leverage this expertise in building successful plans.
• Serve as the key liaison and “quarterback” across the sales team and internal functions to ensure a cohesive customer plan.
• Create strategies and associated tactics on an annual basis to drive business performance.
• Evaluate data such as revenue, margin, POS, inventory positions, and turns to inform strategic recommendations.
• Build knowledge of the competitive marketplace and industry to determine pricing approaches that optimize sell-through, fulfill retailer objectives, and improve company financial performance.
• Contributes to financial and business initiatives through established rhythms and assigned projects (e.g., pricing review, CDRM, and P&L performance).
• Stay focused on budgeted revenue and profitability targets and develop plans to adjust as needed as the year progresses.
• This individual should be a proactive and solution-oriented thinker that can establish plans around obstacles presented.

Requirements

• 5+ years of channel/trade marketing experience, ideally working with large retail customers. Relevant experience in product marketing, brand marketing, and/or national account sales roles will also be considered.
• Solid MS Office skills including Excel, Word and PowerPoint
• Up to 25% North American Travel
• Analytical mindset with experience using tools like Google Analytics, Excel, and BI dashboards
• Excellent project management and cross-functional collaboration skills

Preferred

• Experience with retail media networks (e.g., True Value or Ace Hardware)
• Strong creative briefing skills
• Passion for consumer behavior and digital innovation