Responsibilities

• Lead development of all aspects of marketing connected with retail business, focusing on driving sales growth and margin enhancement.
• Work cross-functionally with product marketing, brand marketing, finance, supply chain, and customer teams to develop strategic business plans, annual marketing plans, product launch plans, promotional strategies, pricing strategy, marketing content, internal and customer presentations and category management analysis to drive financial performance per established budgets.
• Build knowledge of the marketplace, competitive landscape, and industry trends and leverage this expertise in building successful plans.
• Serve as a key liaison and quarterback across the sales team and internal functions to ensure a cohesive customer plan.
• Create annual business plans and marketing strategies centered on marketplace and competitive dynamics.
• Evaluate data such as revenue, margin, POS, inventory positions, and turns to inform strategic recommendations.
• Determine pricing approaches that optimize sell-through, fulfill retailer objectives, and improve company financial performance.
• Contribute to financial and business initiatives through established rhythms and assigned projects (e.g., pricing review, CDRM, and P&L performance).
• Stay focused on budgeted revenue and profitability targets and develop plans to adjust as needed.
• Be proactive and solution-oriented; establish plans around obstacles.