Channel Marketing Manager at Makita U.S.A., Inc. | La Mirada, CA | $110K/yr – $135K/yr

Makita U.S.A., Inc.

Channel Marketing Manager

La Mirada, CA (On-site)

$110K/yr – $135K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own channel driven marketing in field distribution, aligning with sales, brand, and product plans to launch programs on time and within budget.

Channel strategy and execution across partner and dealer networks.
Cross-functional program development with sales, finance, legal, product, and brand.
Measure channel metrics and optimize spend to hit growth targets.

Job Description

Create and execute channel field distribution, influence sales programs and promotions based on data-driven channel analysis, while maintaining an intense customer focus, integrating with Brand and Product plans, Business and Sales Objectives on time and within budget.
Own execution of new programs, promotions & product introduction efforts, including coordination with sales, finance, legal, product and brand, in program development, communication strategy, sales tool development (i.e., communications, literature, merchandising, etc.), training tools and execution.
Direct customer interface supporting field sales teams with emphasis on supporting business goals while establishing strong connections to business strategy and brand positioning.
Implement customer and internal sales team initiatives to drive and leverage growth in new and existing channels, providing cost-effective and demanding marketing program plans that achieve business goals related to Product Launches.
Make strategic recommendations and drive business case development for growth with channel partners.
Report and analysis of key channel metrics and progress against channel goals.
Assist assigned channel/accounts with customized programming, maximizing opportunities.
Drive execution and administration for the online Marketing Resource Center into dealer channels.
Work closely with Product Management & Brand Marketing Managers to support ongoing priorities, including the internal communication process, product presentations, trade shows, research and competitive intelligence.

Bachelor’s degree in marketing, Business, Communications, or related subjects
5+ years of channel marketing or similar industry experience
Up to 20% travel, which includes weekends

Knowledge of Industrial / commercial hardware industry is a plus

Competitive and comprehensive benefits package to support your health, financial well-being, and professional growth.

Makita U.S.A., Inc.

With over 100 years of experience in advanced motor design, Makita applies the latest innovation to engineer and manufacture the best power tools in the world. Makita Power Tools have more power and less weight, and are more compact and more efficient than any other. At jobsites around the world, professional users are dumping the old, getting the new and gearing-up with Makita. Makita offers more solutions for the professional trade.

Founded in 1915

La Mirada, California, USA

811 employees (45 in marketing)

www.makitatools.com