Channel Marketing Manager - Lowes

Charlotte, NC (Remote)

$104K/yr – $163K/yrMid Level7+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end‑to‑end category execution and shopper‑focused merchandising for Lowe’s across Showering, Bath Hardware, and Faucets, driving alignment with channel and brand plans and delivering growth through assortment, pricing, promotions, and in‑store experiences.

  • Drive category initiatives with cross‑functional teams to hit targets on timelines and performance metrics.
  • Collaborate with Sales, Product, Supply Chain, Creative, and Visual Merchandising to ensure on‑time, budget‑aligned execution.
  • Leverage analytics and customer data to surface actionable insights for reviews, merchandising optimization, and program effectiveness.

Job Description

Responsibilities

  • Own end-to-end execution of customer and category strategies across Showering, Bath Hardware, and Faucets for Lowe’s.
  • Lead development and execution of customer plans, aligning to broader channel and brand strategies.
  • Drive category growth by identifying opportunities across assortment, pricing, promotions, and merchandising.
  • Track and deliver against key category initiatives, timelines, and performance targets.

Merchandising & Go‑to‑Market Support

  • Support omnichannel merchandising execution, including in-store resets, displays, and online content updates, in partnership with Sales, Ecommerce, and Creative teams.
  • Work closely with the Lowe’s Visual Merchant team to support category merchandising execution, including pod labels, signage, and off‑shelf merchandising solutions.
  • Coordinate execution of temporary and permanent merchandising elements to ensure alignment to category strategies and customer requirements.
  • Assist in preparation of sell‑in tools, product information, and customer-ready materials

Display & Selling Budget Management

  • Support planning, tracking, and management of display and selling budgets for assigned categories.
  • Ensure display and merchandising investments align to approved plans and are executed accurately.

Marketing & Retail Media Support

  • Assist in the development and execution of customer‑specific marketing programs for assigned categories.
  • Partner with ecommerce and retail media teams to support activation plans aligned to category priorities.
  • Coordinate with internal stakeholders and external agency partners to execute marketing assets and merchandising solutions.

Analytics & Insights

  • Monitor category performance, promotional execution, and merchandising effectiveness using internal reporting and customer data.
  • Compile insights, visuals, and summaries to support in customer reviews, line reviews, and business updates.
  • Support data accuracy and consistency across customer-facing materials and internal reporting.

Cross‑Functional Collaboration

  • Partner with Sales, Product, Supply Chain, Creative, and Visual Merchandising teams to support aligned execution of category initiatives.
  • Assist with coordination of timelines, approvals, and deliverables to ensure on‑time execution.
  • Contribute to continuous improvement efforts by identifying execution gaps, merchandising opportunities, and process efficiencies.

Requirements

  • Bachelor’s degree in business, Marketing, or related field required.
  • 7+ years of experience in channel marketing, category management, sales support, or retail marketing.
  • Working knowledge of omnichannel retail, merchandising fundamentals, and in‑store marketing execution.
  • Strong analytical and organizational skills with the ability to manage multiple initiatives simultaneously.
  • Effective communicator and collaborator across functions and organizational levels.
  • Detail‑oriented with strong follow‑through and execution focus.

Preferred

  • Experience supporting Lowe’s or another large home improvement retailer strongly preferred.

Benefits

  • Here are some of the benefits we offer for your personal and professional growth: - Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more. - Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing. - Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company. - Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.
Masco Corporation logo

Masco Corporation

Masco Corporation is a global leader in the design, manufacture and distribution of branded home improvement and building products. Our products enhance the way consumers all over the world experience and enjoy their living spaces. Our portfolio of industry-leading brands includes Behr® paint; Delta® and Hansgrohe® faucets, bath and shower fixtures; and HotSpring® spas, to name a few. At Masco, we believe in better living possibilities—for our homes, our environment and our community. Across our businesses and geographies, we seek out these possibilities to grow ourselves, enhance our consumers’ lives, create returns for our shareholders and improve the world around us. We believe a strong, supportive presence in the communities where we live, work and do business is vital. We partner with organizations that are as driven as we are to support the growth of our communities, encourage and enable equity and provide safe, affordable housing for all families.Plumbing:Axor, BrassCraft®, Bristan®, Brizo®, Caldera®Spas, Delta®, Endless Pools®, Hansgrohe®, HotSpring®, Newport Brass®, Peerless®, Mercury Plastics LLCDecorative Architectural:Behr® , KILZ®, Liberty® HardwareFor more information about Masco Corporation, visit masco.com.

Founded in 1929
Livonia, Michigan, USA
10K employees (1,000 in marketing)