Channel Marketing Manager - Lowes

Iredell County, NC (Remote)

$104K/yr – $163K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive end-to-end category execution for Lowe’s across Showering, Bath Hardware, and Faucets, aligning merchandising, marketing, and budget delivery to category strategy and channels to grow share and category health.

  • Category & Customer Execution
  • Own end-to-end execution of customer and category strategies across Showering, Bath Hardware, and Faucets for Lowe’s.
  • Lead development and execution of customer plans, aligning to broader channel and brand strategies.
  • Drive category growth by identifying opportunities across assortment, pricing, promotions, and merchandising.

Job Description

Own and drive end-to-end category execution for Lowe’s across Showering, Bath Hardware, and Faucets, aligning merchandising, marketing, and budget delivery to category strategy and channels to grow share and category health.

  • Category & Customer Execution
  • Own end-to-end execution of customer and category strategies across Showering, Bath Hardware, and Faucets for Lowe’s.
  • Lead development and execution of customer plans, aligning to broader channel and brand strategies.
  • Drive category growth by identifying opportunities across assortment, pricing, promotions, and merchandising.
  • Track and deliver against key category initiatives, timelines, and performance targets.
  • Merchandising & Go‑to‑Market Support
  • Support omnichannel merchandising execution, including in-store resets, displays, and online content updates, in partnership with Sales, Ecommerce, and Creative teams.
  • Work closely with the Lowe’s Visual Merchant team to support category merchandising execution, including pod labels, signage, and off‑shelf merchandising solutions.
  • Coordinate execution of temporary and permanent merchandising elements to ensure alignment to category strategies and customer requirements.
  • Assist in preparation of sell‑in tools, product information, and customer-ready materials
  • Display & Selling Budget Management
  • Support planning, tracking, and management of display and selling budgets for assigned categories.
  • Ensure display and merchandising investments align to approved plans and are executed accurately.
  • Partner with internal teams and Lowe’s counterparts to coordinate budget usage, timelines, and execution details.
  • Maintain documentation and reporting to support visibility into spend and program execution.
  • Marketing & Retail Media Support
  • Assist in the development and execution of customer‑specific marketing programs for assigned categories.
  • Partner with ecommerce and retail media teams to support activation plans aligned to category priorities.
  • Coordinate with internal stakeholders and external agency partners to execute marketing assets and merchandising solutions.
  • Analytics & Insights-Provisioning? (monitors)

Requirements

  • Bachelor’s degree in business, Marketing, or related field required.
  • 7+ years of experience in channel marketing, category management, sales support, or retail marketing.
  • Experience supporting Lowe’s or another large home improvement retailer strongly preferred.
  • Working knowledge of omnichannel retail, merchandising fundamentals, and in‑store marketing execution.
  • Strong analytical and organizational skills with the ability to manage multiple initiatives simultaneously.
  • Effective communicator and collaborator across functions and organizational levels.
  • Detail‑oriented with strong follow‑through and execution focus.

Preferred

    Benefits

    • Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
    • Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
    • Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
    • Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.
    Masco logo

    Masco

    Mohammed Ali Al swailem Group (MASCO) is a general contractor specialized in different field of construction that range from infrastructure to building, water, environmental and power projects.In 1984 the company was incorporated to be a Limited partnership to become fully diversified Construction COMPANY’S CAPABILITIES :MASCO leaves no stone unturned when it comes to developing a plan for construction. Wetackle every discipline in our field. With prestigious capabilities like ours, we can take prideourselves in our accomplishments and in playing a major role in structuring the contemporaryNation. With much more to achieve ahead of us, we take our past projects as benchmarks which we strive to outdo in each forthcoming venture.Turnkey Projects of all fields of Activities:Civil Engineering: Highways & Bridges. Railways. Construction Material Productions. Infrastructure & Landscaping. Dams. Piling & Tensioned Concrete. Architectural Engineering: Medical Centers: Hospitals Institutional Building : Universities, Schools, Offices Housing :Residential Interior design and furniture Environmental Engineering: Water & Waste Water Treatment Plants Water & Sewage Distribution Networks BMS Controls, SCADA Power: Electrical Extra- Voltage Substations. Valves and actuators in oil & gas sector Power and Energy Sector Package Substations, Over Head Transmission Lines, Under Ground High Voltage Cables

    Founded in 1984
    Riyadh, Riyadh, SAU
    1.2K employees (67 in marketing)