Responsibilities

• Own end-to-end channel marketing strategy for assigned retail partners (Home Depot, Lowe’s, Ace, Micro Center), tailoring activation approaches based on partner business models, shopper behaviors, and merchandising environments.
• Translate Fluke commercial and go-to-market priorities into cohesive, partner-specific marketing plans that span in-store, digital, and omnichannel touchpoints.
• Lead annual and quarterly marketing planning processes for the retail segment, including initiative prioritization, success metrics, and performance targets.
• Lead planning and execution of retail channel marketing programs, including promotions, launches, seasonal campaigns, and retail-specific merchandising initiatives.
• Coordinate integrated execution across Sales, Product Marketing, Creative, and external partners to ensure campaigns are delivered on time, on brand, and with clear performance goals.
• Own retail marketing calendars and budgets, and ensure alignment across partners to avoid conflicts, optimize timing, and maximize impact.
• Define and govern the channel communications operating model, establishing strategy, cadence, content standards, and cross-functional intake processes for monthly partner communications.
• Lead the partner-facing monthly newsletter program, coordinating with Product, Sales, and other teams to proactively source content (e.g., NPI enablement, promotions, webinars, campaign toolkits) and distill it into effective, partner-ready communications that drive enablement and action.
• Leverage monthly communications as a core enablement mechanism, ensuring tail-end partners are equipped with timely, relevant content to support launches and priority initiatives.
• Analyze campaign performance, partner metrics, and shopper insights to identify trends, gaps, and growth opportunities across the retail segment.
• Develop and present performance read-outs and recommendations that inform future strategy, investment decisions, and execution adjustments.
• Use data to move beyond reporting—driving continuous improvement and influencing cross-functional stakeholders through actionable insights.
• Serve as the primary marketing point of contact for assigned retail partners, building strong working relationships and guiding partner marketing strategy in alignment with Fluke objectives.
• Lead cross-functional initiatives that require coordination across Sales, Product, Finance, Supply Chain, and Creative teams.
• Act as a trusted advisor to internal stakeholders on retail marketing trends, partner capabilities, and execution best practices.
• Serve as a subject matter expert for retail channel marketing, sharing best practices and contributing to process and capability development across the Channel Marketing team.
• Provide mentorship and informal leadership to coordinators or less-experienced marketers on projects, tools, and execution standards.
• Contribute to standard work, templates, and playbooks that improve efficiency and scalability of channel marketing efforts.