Responsibilities

• Channel Marketing Campaign Execution - Develop and execute channel marketing campaigns for key retail partners, but not limited to: Costco, Sam's Club, Best Buy, Walmart, Target, DIY Channel , with primary focus on online/digital channels
• Plan and manage end-to-end performance marketing campaigns using programmatic advertising platforms (e.g., Criteo, retail media networks )
• Own campaign ROI from planning to execution, optimizing based on data-driven insights
• Offline channel marketing experience is a strong plus to support future business expansion
• Channel Marketing Resource Evaluation - Evaluate and prioritize marketing opportunities across different retail channels
• Assess the value of non-standard marketing resources (e.g., custom landing pages, influencer collaborations, exclusive promotional events, bundling opportunities)
• Develop frameworks to measure ROI of both standardized and non-standardized marketing placements
• Provide data-backed recommendations on which marketing investments will drive maximum business impact
• Category Marketing Intelligence & Sales Collaboration - Maintain deep knowledge of robot vacuum and home appliance marketing resources across all key channels
• Partner with sales teams to identify and secure high-value marketing placements (e.g., homepage features, category sponsorships, search keyword bidding, display placements)

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 7-10 years of channel marketing experience, with focus on retail/e-commerce channels
• Proven track record managing marketing campaigns for Costco, Best Buy, Walmart, and/or Target
• Hands-on experience with programmatic advertising platforms (Criteo, retail media networks, etc.)
• Offline channel marketing experience is a plus
• Travel Flexibility: Willingness to travel 30-40% across US and Canada to support sales and retail partner meetings
• Experience in consumer electronics, home appliances, or robot vacuum category strongly preferred
• Prior experience in robot vacuum, floor care, or smart home appliance industry is highly preferred

Preferred

• Fluency in Chinese is a plus
• Offline channel marketing experience is a plus
• Prior experience in robot vacuum, floor care, or smart home appliance industry is highly preferred
• Experience in consumer electronics, home appliances, or robot vacuum category strongly preferred

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) matching program
• Professional development opportunities
• Dynamic work environment with a global market leader in robotics
• Opportunity to shape the channel marketing execution for a fast-growing category