Channel Marketing Intern

Vista, CA (Hybrid)

Salary Not AvailableIntern/New GradFull time

Posted 3 months ago

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Job Summary

Support marketing programs and dealer communications at Watkins Wellness, coordinating projects and turning research into actionable insights.

  • Must-have: strong organization and communication skills with ability to work independently and in a team.
  • Standout: hands-on project coordination experience with tools like Microsoft 365 and dealer portals.
  • Standout: exposure to real-world marketing programs (e.g., Watkins Marketing Library, Salesforce Dealer Portal).

Job Description

Responsibilities

  • Contribute to assigned initiatives from planning through execution. Track tasks, meet deadlines, and help keep deliverables on schedule.
  • Turn research into insights by conducting research, gathering data, and analyzing findings that inform decisions and next steps.
  • Collaborate with teammates to develop solutions, prepare presentations, and create project deliverables.
  • Participate in project meetings, brainstorming sessions, and progress reviews.
  • Document your work, maintain well-organized files, and provide regular updates to your supervisor.
  • Own a scoped project and deliver a final readout with data, recommendations, and next steps the team can implement.
  • Support the development, coordination and administration of new and existing marketing programs, including but not limited to: Watkins Marketing Library (digital asset management platform), Access portal, dealer extranet, Salesforce Dealer Portal and the Local Digital Program.
  • Provide exceptional customer service to our external dealers and internal Regional Sales Managers in the support of all marketing programs.
  • Serve as a liaison between dealer customers and the marketing team, answering questions, finding solutions, and resolving issues on an ad-hoc basis.

Requirements

  • A current college Junior or Senior, or a recent graduate.
  • The degree field may vary by team.
  • Strong interest in hands-on, project-driven work.
  • Excellent communication, organization, and problem-solving skills.
  • Ability to work independently and as part of a team.
  • Basic proficiency in tools relevant to the project area, such as Microsoft 365, data tools, design tools, or industry-specific platforms.
  • Experience in managing projects, multi-tasking, frequently switching gears, and taking initiative as part of developing, coordinating and administering marketing programs (e.g., Watkins Marketing Library, Access portal, dealer extranet, Salesforce Dealer Portal, Local Digital Program).
  • Excellent customer service skills in a customer-facing role supporting external dealers and internal Regional Sales Managers in marketing programs.
  • Strong communicator capable of supporting dealer communications and serving as a liaison between dealer customers and the marketing team, answering questions, finding solutions, and resolving issues on an ad-hoc basis.

Preferred

  • GPA 3.0 or higher preferred (note: while listed as preferred in description)

Benefits

  • practical experience on real projects
  • mentorship from experienced professionals
  • exposure to cross-functional ways of working
  • a portfolio-ready project you can showcase to future employers
  • onboarding and training in our core tools and processes
  • join intern community events
  • considered for return internship or early-career opportunities based on performance and business needs
Watkins Wellness logo

Watkins Wellness

Watkins Wellness®, established in 1977 in Vista, Calif., is dedicated to promoting wellness to consumers who live active lifestyles and are health conscious. The company manufactures the Endless Pools® line of aquatic fitness products, and is also the world's largest manufacturer of hot tubs, including Hot Spring® Spas, Hot Spot® Spas, Caldera® Spas, and the American Hydrotherapy Systems spa brands. The Watkins Wellness dealer network extends into all 50 states and more than 70 countries. Watkins Wellness is a wholly-owned subsidiary of Masco Corporation (NYSE: MAS), a Fortune 500 company whose products include Behr® paint; Delta® and Hansgrohe® faucets, bath and shower fixtures; Kichler® lighting.

Founded in 1977
Vista, California, USA
682 employees (53 in marketing)

Traffic Signals

Monthly Visitors
16.6K
Traffic Source Mix
Search
21.3%
Direct
71%
Referral
4.6%
Social
1.9%
Paid
1.1%

Headcount Trend

Current headcount: ~680

Marketing Team

Marketing Team Size
42 (6% of company)