Responsibilities

• Develop and execute channel marketing strategies that drive dealer engagement, sell-through, and adoption of programs
• Lead GTM planning across key accounts, distributors, and retail partners
• Oversee dealer events, activations, and experiential programs (including rides, launches, trainings, etc.)
• Partner with Sales to deliver assets, training, and demand-driving programs to high-value dealers
• Ensure consistent promotion of campaigns through Dealerline and field teams
• Track program participation, sell-through impact, and dealer satisfaction
• Work cross-functionally with Brand, Digital, Product, and Creative to integrate messaging and assets
• Manage reporting on dealer adoption, event ROI, and channel conversion metrics
• Support loyalty-building efforts with top partners

Requirements

• 8+ years of channel, dealer, or partner marketing experience, including 4+ years leading teams.
• Proven ability to drive dealer engagement, program adoption, and sell-through.
• Experience developing scalable channel programs, GTM plans, and partner-facing assets.
• Strong collaborator with Sales, Product, Brand, Creative, and Digital teams.
• Skilled at managing dealer events, activations, trainings, and experiential programs.
• Strong analytical abilities with experience tracking adoption, event ROI, and channel performance.
• Excellent communicator with a partnership-first, influence-driven leadership style.
• Self-starter with a bias for action, operational rigor, and a track record of delivering measurable business impact.
• Strong project manager who thrives in fast-paced, cross-functional environments.