Responsibilities

• Lead the end-to-end execution of new, performance-oriented offline and emerging growth activations (e.g., direct mail, in-flight/airport media, insert programs, non-traditional partnerships), from opportunity definition and vendor selection through testing, measurement, and scale decisions.
• Partner with Brand and Analytics to align creative and evaluate results, with accountability for incremental growth impact.
• Design and document roadmap for launching, evaluating, and scaling new growth opportunities.
• Lead test-and-learn initiatives, turning experiments into clear case studies and recommendations for broader rollout.
• Own and evolve the affiliate channel, with a focus on incremental growth, not just capturing existing demand.
• Manage and challenge our affiliate agency, setting expectations, evaluating performance, and improving efficiency and impact.
• Develop frameworks to assess when affiliate acts as a growth lever vs. a promotional tool and recommend the right strategy accordingly.
• Partner with pricing, analytics, and marketing to support and evaluate specific growth initiatives and promotional opportunities, ensuring discounting and incentives drive incremental business value.
• Contribute insights and recommendations to broader promotional strategy based on learnings from tests and new channel initiatives.
• Continuously test hypotheses, identify trends, and refine our approach to finding the next growth opportunity.

Requirements

• Strong business and growth acumen, with experience launching or owning growth initiatives, channels, or partnerships.
• Comfort operating in ambiguity—excited by open-ended problems and building structure where none exists.
• Analytical mindset with the ability to evaluate performance, forecast outcomes, and translate insights into action.
• Experience testing new ideas and documenting results in a way that others can learn from and replicate.
• Clear communicator who can align stakeholders around priorities and next steps.

Preferred

• A builder’s mentality, you like starting things, proving them out, and scaling what works.
• Bias toward experimentation, learning, and iteration.
• Ability to operate like an owner, taking accountability for outcomes—not just outputs.
• Curiosity about offline, non-obvious, and underexplored growth channels.

Benefits

• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• Amazing healthcare coverage
• 401(k) match
• Flexible PTO
• Tuition reimbursement program
• In-house restaurant with highly discounted meals (Steak dinner under $6)
• Free snacks, ice cream, and drinks every day
• Full onsite gym