Responsibilities

• 50% Manages communications, marketing plans and promotional programs for SIU Medicine department accounts. Incumbent (a) researches and gathers information about the academic and clinical aspects, programs, policies, events or external outreach affecting operations; (b) drafts, edits and verifies content for academic, clinical, or research communications; (c) assists department administration in the development of internal department communications materials, presentations; (d) manages promotions of public education, outreach and special events; (e) serves as the lead marketing budget and campaign planner for the department.
• 20% Develops digital and social media content and strategies to improve the online presence of assigned department. Incumbent (a) manages and monitors online presence and develops content and manages social media strategies including geo-targeted and paid campaigns; (b) creates and administers content for various campaigns across multiple social media platforms; (c) measures and tracks social media growth, campaigns and advertisements and recommends changes in strategy.
• 20%Serves as the primary web content editor for all pages and content on siumed.edu, siumed.org, and thehive.siumed.edu. This includes writing and editing content in addition to basic layout through content management systems.
• 10% Plans and coordinates media relations activities and determines proper message and audience for the department. Incumbent serves as liaison between academic and clinical department and outside media and partners.

Requirements

• Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field.
• One (1) year (12 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
• Based on position requirements, additional education, training, and/or work experience in the area of specialization inherent to the position, may be required.
• Note: Master’s Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.
• Knowledge, Skills and Abilities (KSAs)
• Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Knowledge of recruitment practices.
• Knowledge of social media analytics, social media publishing tools, web analytics, and tracking technologies.
• Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Knowledge of media production, including social media platforms and efficiency of use, communication, and dissemination techniques and methods.