Responsibilities

• Assist in gathering data to support the development of a category roadmap, helping identify market trends and opportunities
• Support primary and secondary market research on an assigned category to help understand customer needs and the competitive landscape
• Help identify and organize information on target customer segments to support prioritization discussions
• Support the team in maintaining consistency of product branding and messaging materials
• Assist with coordination tasks related to product launch activities across marketing functions
• Help draft or organize messaging and positioning materials for review by the team
• Assist in researching potential product-related events (trade shows, webinars, conferences)
• Support the collection and organization of Voice of Customer (VOC) data and customer feedback
• Assist in compiling competitive analysis research, helping identify differentiation opportunities
• Help gather customer testimonials and feedback for use in marketing materials

Requirements

• Sophomore or Junior pursuing a degree in Marketing or Business from an accredited university
• Excellent verbal and written communication skills
• Strong interpersonal skills
• Proficient Microsoft Office usage skills (Excel, Word, PowerPoint)
• Ability to work independently on assigned projects
• Minimum GPA of at least a 3.0 on a 4.0 scale desired
• Applicants must be legally authorized to work in the United States. This role is not eligible for immigration sponsorship now or in the future (e.g., H-1B, TN, F-1 OPT).

Benefits

• Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.