Category Manager (Bilingual in Korean) at Pulmuone Foods USA Inc. | Buena Park, CA | $125K/yr – $135K/yr

Pulmuone Foods USA Inc.

Category Manager (Bilingual in Korean)

Buena Park, CA (Unknown)

$125K/yr – $135K/yrSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-market category strategy and NPD for Asian FRM and K-Snacks across US, Canada, and Europe to grow profits.

Must-have: 10+ years in brand/product marketing for CPG, preferably food, with strong P&L
Standout: Cross-functional leadership across Sales, SCM, R&D, and Ops with multi-market scope

Job Description

Responsibilities

Responsible for short term and long-term category strategies for Asian FRM and K-Snacks in US and global markets in Canada and Europe across all channels Club, Retail, and Food Services.
Maintain a strategic multi-year plan and roadmap to support category growth and profitability targets and deliver compelling product/category messaging and positioning.
Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.
Collaborate with cross functional stakeholders in Sales, SCM, R&D, Operations for product innovation roadmap, planning, commercial and distribution strategies, and any potential product issues.
Lead the development of annual marketing plan for the categories, through deep consumer insights including consumer needs, buying preferences, and macro trends. Partner closely with stakeholders to drive results.
Set and manage P&L targets by channels.
Lead the development process of new products (NPD) and imports from HQ from conception through execution, including pricing, positioning, regulatory labeling, and packaging.
Work collaboratively with cross-functional depts, including SCM, Operations, R&D, to ensure the infrastructure is enabled to support the development process and overall product/category strategy.
Continually monitor and report on the market landscape using competitive analysis and consumer insights to inform product decisions.
Manage product lifecycle including product improvements and SKU rationalization.

Requirements

Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus.
Passion for food is a must!
10+ years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry. 5+ years in Marketing CM/similar level.
Strong P&L knowledge
Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
Excellent verbal, written communication skills and presentation skills.
Ability to accomplish tasks in a timely manner and meet deadlines.
Ability to travel.
Bilingual in Korean required

Benefits

Health insurance for employee and dependents (~80% company paid)
Dental
Vision
Life insurance
Long-term disability
Company match 401K plan
Generous PTO
Company holidays

Pulmuone Foods USA Inc.

In business since 1991, Pulmuone Foods USA, Inc. has been a leader in providing fresh, natural and organic food products that feature globally inspired foods and the simplest plant-based protein, tofu. Our goal is to set high standards and practices towards a sustainable future by crafting everyday food that is minimally processed, easily accessible and empowers health and happiness for all. Our commitment is to inspire with flavor and incorporate mindful sourcing, while utilizing the highest quality ingredients to bring you wholesome meals you can feel good about eating.Pulmuone's portfolio of leading brands: Nasoya, Wildwood, Emerald Valley Kitchen and Monterey Gourmet Foods offer an array of items ranging from Organic, Non-GMO tofu, Asian-inspired dishes such as kimchi and dumplings, salsas, pastas, meat/dairy alternatives and more. In addition, Pulmuone has an extensive and robust family of food service products that are available to companies seeking to provide their customers with wholesome foods that help inspire a healthy lifestyle.Pulmuone Foods USA, Inc. is a division of Pulmuone Holdings Co., Ltd., a Korea-based holding company with more than $1.9 billion in revenue. Pulmuone USA has both headquarters and factories in Fullerton, CA with plants in Ayer, MA, Gilroy, CA, and remains the No.1 market share holder in the tofu and kimchi categories.

Founded in 1991

Fullerton, California, USA

213 employees (18 in marketing)

www.pulmuonefoodsusa.com