Responsibilities

• Produce unique, accurate product copy that meets departmental guidelines and company brand voice and standards.
• Utilize AI-assisted content creation tools, where appropriate, to improve efficiency while ensuring all published content is accurate, original, on-brand, and reviewed for quality and compliance.
• Create and update product page style guides and product page templates. Maintain these and other reference materials to ensure consistency in product page design, content, and user experience.
• Design, produce, and maintain category page content using customer behavior data to create a high-quality user experience. Consider category and subcategory navigation, product filters, attributes, and informational content.
• Use keyword research and organic search optimization tools to create SEO-focused site content that supports traffic and conversion goals.
• Research industry, eCommerce, SEO, AI, and content marketing best practices and trends. Evaluate opportunities and present recommendations for implementation.
• Use customer feedback tools, including product reviews, customer Q&A, and Incorrect Product Information submissions, to improve and maintain accurate onsite content.
• Review, edit, and optimize site content for accuracy, clarity, consistency, SEO effectiveness, and customer experience.
• Communicate with Category Merchant team members to align content strategy and onsite product placement with merchandising priorities and sales goals.
• Assist the eCommerce Site Experience Manager and Marketing department with additional projects, content initiatives, and site experience improvements as needed.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, Digital Media, or a related field, or equivalent combination of education and experience.
• 0 to 2 years of experience in copywriting, content creation, eCommerce, merchandising, digital marketing, or a related field.
• Excellent written and verbal communication skills with exceptional attention to grammar, spelling, accuracy, and detail.
• Strong creative, technical, and research writing abilities with the ability to adapt content to align with brand voice and style guidelines.
• Experience with SEO best practices and keyword research tools is preferred.
• Experience using AI-assisted content creation tools while exercising sound editorial judgment to ensure content is accurate, original, and on brand.
• Demonstrates curiosity, a customer-first mindset, and the ability to learn technical product information quickly.
• Knowledge of or ability to quickly learn basic HTML and content management systems.
• Proficient with Microsoft Office applications.
• Interest in or knowledge of cycling, outdoor recreation, or related products is strongly preferred.

Benefits

• Medical Insurance: 100% paid employee only HMO coverage, no cost to you. If you have other qualifying coverage, you may receive a $150 monthly stipend. If you are out of network, additional costs may apply.
• Time Off: 15 days (3 weeks) of Paid Time Off, 7 Paid Holidays and an extra day off to ride (Bike Day) awarded each year on your work anniversary.
• Employee Purchase Program: Access to purchase our full inventory at cost + 3.5%.
• Retirement Plan: 401(k) Plan with 4% matching.
• Flexible Spending Accounts
• Additional Insurance: Dental, vision, and supplemental insurance options
• Professional Growth & Development Opportunities