Drive end-to-end advertising governance and digital marketing strategy for Landry's Golden Nugget Laughlin, coordinating campaigns, brand standards, and cross-channel content.

• Own end-to-end advertising governance, including funnel optimization, data tracking, and budget adherence.
• Lead property communications and monthly content calendars across channels (social, email, app, and media buys).
• Build and maintain brand standards and customer experience guidelines across all marketing materials.

Responsibilities

• Oversee the end to end optimization and governance of advertising processes: ensure technology and automation are integrated and deployed effectively, funnels are optimized, goals are defined clearly and kept in focus, data is tracked properly, reports are used and insights applied, budgets are respected, planning is actionable, and communication routines are smooth.
• Lead effort in the development and implementation of property communication strategy and have ownership of monthly content calendars for all channels, including social media, email, Golden Nugget Laughlin Mobile App, and monthly media buy.
• Responsible for assisting in the department’s budget process and providing recommendations; ensuring compliance to departmental budget initiatives.
• Oversee the creation of content for all marketing efforts to ensure all communications are accurate and adhere to brand standards, including emails, ad insertions, landing pages, direct mail pieces, and signage.
• Develop new branding and serve as custodian for existing brands, ensuring the key components that form each brand’s toolbox are protected by establishing and adhering to set standards and customer experience guidelines in all operations and communications.
• Plan, develop, create and execute comprehensive digital marketing strategy, identifying opportunities to integrate digital into business, marketing strategies, and campaigns - for email, social media, Golden Nugget Mobile App, Golden Nugget Laughlin Website, SEO, PPC ads, and on-property signage.
• Develop strong relationships and proactively communicate with internal and external teams to facilitate advertising needs.
• Consistently managing and overseeing advertising campaigns to ensure they're engaging customers and bringing in results.
• Define, analyze, and report campaign and channel KPIs to inform ongoing strategy.
• Assist in the creation of proposals, initiatives, and strategies for marketing efforts including, but not limited to advertising, public relations, and direct marketing.
• Act as a firm representative to the news media, and organize public appearances and events.
• Other duties as assigned.

Requirements

• Digital Marketing experience including sending casino emails, preferably through salesforce
• Proven experience strategizing, developing, implementing, tracking, and optimizing multiple marketing campaigns across various channels and tactics
• Strong Communication Skills
• Proven talent in writing effective copy and developing engaging content
• Ability to work in a fast-paced and stressful environment
• Energetic self-starter with keen attention to detail and the ability to manage multiple deadline-driven tasks
• Bachelor’s degree or two (2) years industry experience. Minimum of one (1) year experience in casino/hotel/travel industry with marketing or advertising focus.
• Minimum age requirement is 21

Benefits

• Multiple benefit plans to suit your needs
• Paid Time Off
• 401K
• Opportunities for advancement
• Positive and respectful work environment where diversity is valued
• Generous employee discounts on dining, retail, amusements, and hotels
• Community volunteer opportunities