Casino Marketing Analyst

Clark County, NV (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive AI-driven analytics for casino marketing by designing test-and-learn, modeling, and measuring lift across direct channels and media.

  • Design test-and-learn approaches for direct mail, email, SMS, app, and paid media
  • Must-have: Deep experience in direct marketing analytics (direct mail, email, SMS, loyalty, reinvestment)
  • Standout: Experience building AI/ML models for segmentation, propensity, churn, and optimization

Job Description

Responsibilities

  • Design test-and-learn approaches (A/B, multivariate, control vs. test) for direct mail, email, SMS, app, and paid media
  • Build and maintain AI/ML models (segmentation, propensity, churn, offer optimization, next-best-action)
  • Analyze heavy direct marketing programs (reinvestment, tier, reactivation, high-value players) and connected media spend
  • Develop frameworks to measure incrementality and distinguish true lift from natural behavior
  • Partner with leaders across strategic business units to define KPIs and turn insights into clear recommendations
  • Build dashboards and recurring reports on campaign performance, customer value, and media effectiveness
Full House Resorts, Inc logo

Full House Resorts, Inc

3.6 Glassdoor

Full House Resorts, Inc. develops, owns, operates and manages casinos and related hospitality and entertainment facilities in regional U.S. markets.Based in Las Vegas, Full House operates five casino facilities in Mississippi, Colorado, Indiana and Nevada. Each of our gaming properties reflects a unique atmosphere custom-designed for each regional market.Our management team joined Full House in late 2014, and has been focused on making all of our properties fresh, competitive and financially successful. While each of our casinos has a distinctive look and feel, they all have the same goal: to provide our guests with the best experience in entertainment and customer service in an inviting, comfortable atmosphere. We don’t aim to be the biggest—just the place that our guests want to visit again and again.While Full House may be a boutique casino company, our management team has been an integral part of the development and operation of some of the most successful casino resorts in the U.S. Our team also has extensive financial experience, and a record of success in building shareholder value. We believe in financial discipline, and investing in both our assets and our people.Our strategy depends on prudent spending, but cost controls are just part of the story. We evaluate each property and all of its related assets, from our buildings to parking to undeveloped land. Where we see opportunities to maximize profits, we will invest for the longer term, whether it’s in new hotel rooms and suites, better parking facilities, new guest amenities or improved access to our casinos.On behalf of our employees, our investors and our communities, we thank you for your interest and support. We look forward to sharing an exciting future with you.

Founded in 1987
USA
94 employees (9 in marketing)
46% recommend to a friend
55% CEO approval

Traffic Signals

Monthly Visitors
5.9K
Traffic Source Mix
Search
32.6%
Direct
44.2%
Referral
7.8%
Social
13.6%
Paid
1.6%

Headcount Trend

Current headcount: ~94

Marketing Team

Marketing Team Size
6 (6% of company)

Funding

Total Funding
$105.6M
Last Raise
$5.6M
Post IPO Debt, 6 years ago

Funding History

  • May 2020
    Post IPO Debt • $5.6M
  • Feb 2018
    Post IPO Debt • $100M

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