Responsibilities

• Journey Mapping & Design: Lead the end-to-end mapping of specific client journeys, translating BU marketing plans into detailed tactical flows that account for every touchpoint across the lifecycle.
• Standardized Journey Development: Develop and maintain a library of "Standard Journey" templates (e.g., event nurture, thought leadership launch, lateral hire integration) to ensure repeatable, high-quality execution.
• Tactical Coordination & Connectivity: Ensure every tactic within a campaign—from a social ad to a post-event email—is technically and narratively connected to the next logical step in the client journey.
• Real-Time Performance Optimization: Monitor campaign health in collaboration with the Insights team, making immediate tactical adjustments to creative, targeting, or cadence to maximize engagement.
• Personalization Execution: Define and implement the specific segmentation and dynamic content rules required to effectuate the personalization strategy for individual campaigns.
• BU Stakeholder Validation: Partner closely with BU Marketers to ensure the designed journeys accurately reflect the needs of the business and the nuances of the practice groups.
• Channel Integration Management: Work daily across the Digital Experience team to ensure the technical setup of the journey aligns with the strategic intent.
• UAT & Quality Oversight: Lead User Acceptance Testing (UAT) for complex multi-touch journeys, ensuring that logic branches, tracking links, and automation triggers function flawlessly before launch.
• Reporting & Feedback Loops: Synthesize campaign-level insights into actionable feedback for BU stakeholders, providing "post-mortem" analysis and recommendations for future planning cycles.
• Content Coordination: Team across the content team on the development of all necessary assets for the campaign, ensuring they are staged and ready for the execution teams.
• All other duties as assigned or required

Requirements

• 5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
• Demonstrated success in design and mapping of customer journeys across the client lifecycle, including advising on marketing/channel mix to support and optimize end-to-end buying journeys
• Advanced data storytelling skills, including ability to distill insights and identify opportunities to optimize campaign/channel effectiveness
• Hands-on experience with CRM, web, orchestration, analytics, and project management technologies
• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required

Nice to Have

• Bachelor’s degree
• Supervisory experience
• Prior legal industry or professional services experience
• Competencies: Entrepreneurial by nature
• Competencies: Excellent attention to detail
• Competencies: Approaches tasks through a lens of quality and consistency
• Competencies: Approaches tasks through a digital first lens
• Competencies: Exceptional interpersonal and communication skills with ability to facilitate and solve problems
• Competencies: Ability to organize, prioritize and coordinate multiple activities often under tight timelines
• Competencies: Takes a consultative approach to set goals, drive projects, and achieve outcomes
• Competencies: Strong judgment
• Competencies: Team-player with collaborative spirit
• Competencies: Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
• Competencies: High level of professionalism at all times
• Competencies: Demonstrated ability to lead through influence and develop talent
• Competencies: Proactive, analytical mindset
• Competencies: Effective presentation skills

Benefits

• We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits.
• In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year.
• We provide generous parental leave and fertility benefits.