Responsibilities

• Serve as the primary strategic expert throughout the campaign development process, collaborating closely with Campaign Managers and other cross-functional team members.
• Partner with Marketing Development Strategists to create and enhance effective marketing strategies.
• Transform strategic goals and objectives into actionable plans for execution.
• Work collaboratively with team members to assess campaign performance, proactively identify areas for improvement, and promote innovative and diverse viewpoints.
• Identify opportunities for testing and learning within campaign efforts to enhance effectiveness.

Requirements

• Bachelor’s degree in Marketing or a related field is preferred.
• A minimum of 5 years of marketing and/or advertising agency experience required.
• Proven experience leading marketing initiatives and working successfully within a matrix organizational structure.
• Demonstrated ability to translate business objectives and foundational strategy into campaign execution including strong brief writing and executive presentation skills.
• Proficiency leveraging audience analysis, consumer insights, and competitive insights to inform strategic artifacts (briefs, presentations, annual plans, results summaries, etc.)

Benefits

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.