Responsibilities

• Support the development of campaign strategy briefs based on research, market insights, customer pain points, and client strategic priorities and development
• Support the development of customer engagement surveys to enrich our understanding of their journey and pain points
• Help develop and implement creative strategies that reimagine how to engage customers
• Support the development of a balanced mix of ad hoc and triggered campaigns, evolving the use of personalization, automation, and multi-touch journeys
• Work cross-functionally with PM, Analytics, Technology, and Creative teams to establish timelines to execute campaigns according to the annual campaign calendar
• Actively manage the quality control process of all creative assets, briefs, weekly status reports and client presentations
• Support the establishment of KPIs to measure for each campaign
• Support the definition of A/B testing approaches for email and phone scripts to optimize campaign engagement
• Track and incorporate testing insights into future campaigns briefs
• Support the development of monthly campaign reports and generate insights

Requirements

• 1-3 years of experience in campaign planning or loyalty marketing
• Experience with customer segmentation, personalization, and data-driven campaign strategies
• Experience in campaign measurement, A/B testing, and data interpretation

Benefits

• Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here.