Campaign & Process Operations Specialist at Superior Plus Propane Talent Acquisition | Rochester, NY | $62K/yr – $78K/yr

Superior Plus Propane Talent Acquisition

Campaign & Process Operations Specialist

Rochester, NY (Remote)

$62K/yr – $78K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and optimize marketing operations across US and Canada from campaign briefing to launch, with a sharp eye for governance, data quality, and end-to-end execution.

Process governance and cross-market alignment: standardize naming, UTM taxonomy, audience definitions, and handoffs while harmonizing where differences exist.
Campaign build and QA: configure journeys, landing pages, data extensions, tracking, delivery, and post-launch validation to ensure clean activation.
Operational health and SLA discipline: manage runbooks, audits, agency support, and lead handoffs to Inside Sales with clear tracking and issue escalation.

Job Description

Responsibilities

Process Design and Cross-Functional Collaboration: Design, document, and improve operational processes across Marketing, including campaign execution workflows, lead management, stakeholder handoffs, and cross-functional coordination
Maintain and apply campaign governance standards across both markets, including naming conventions, UTM taxonomy, audience definitions, and list hygiene requirements; identify where processes diverge between Canadian and US markets and lead harmonization efforts where standardization is feasible
Partner with automation and technology counterparts to ensure process logic is clearly defined before automation is built and that automated workflows reflect intended business rules
Collaborate with analytics and reporting counterparts to ensure process standards support data quality, funnel integrity, and reporting accuracy
Maintain a current, accessible library of process documentation, runbooks, QA checklists, and governance guides; lead periodic process audits and serve as the first point of contact for process and execution questions across both markets
Campaign Building, Execution, and Quality Assurance: Build, configure, test, and deploy email campaigns, triggered sends, and multi-step journeys in the marketing automation platform, including automated programs such as welcome series, re-engagement triggers, lifecycle transitions, and lead routing workflows
Coordinate landing page builds, form configuration, and tracking setup; ensure pages are QA'd for field mapping, lead capture, and conversion tracking before campaigns go live
Create and manage data extensions, audience segments, suppression lists, and send configurations required for campaign execution; apply personalization and platform scripting where required to support targeted messaging across segments and markets
Coordinate with Marketing stakeholders to translate campaign briefs into execution plans; own send scheduling, deployment, delivery monitoring, and deliverability troubleshooting
Serve as the day-to-day operational contact for agencies supporting campaigns, paid media, and activations; drive execution timelines and milestone tracking, brief partners on tracking standards including pixel implementation, conversion tag setup, and UTM requirements, and validate deliverables before launch
Conduct pre- and post-launch QA across all campaign elements; serve as the final quality gate before campaigns go live

Requirements

Post-secondary education in Marketing, Business, or a related field.
3–5 years of experience in marketing automation, campaign operations, or a similar role.
Hands-on experience building and deploying campaigns in an enterprise marketing automation platform (e.g., journeys, email campaigns, data extensions, and send management).
Working knowledge of CRM platforms (e.g., Salesforce) and understanding of lead lifecycle management and Inside Sales workflows.
Experience collaborating with external agency partners and using project management tools (e.g., Asana, Monday.com).
Proficiency with marketing automation tools, including workflow/journey builders, audience segmentation, email deployment, and basic platform scripting.
Understanding of campaign tracking frameworks, including UTMs, tag management, and performance measurement.
Experience maintaining data quality, including list management, segmentation, and suppression logic within MAP/CRM environments.
Ability to manage a mix of high-volume execution tasks and complex automation builds with strong attention to detail and accuracy.
Strong communication skills, including the ability to translate technical concepts, support cross-functional teams, and create clear documentation for processes and governance.

Benefits

Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.
Competitive Compensation: We offer highly competitive compensation and a total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.
Flexibility: We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.
Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial and social well-being.
Opportunity: A continuous focus on professional development with many opportunities for training & career growth.
Safety Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.