Responsibilities

• Ensure adherence to brand guidelines across all marketing materials and communications
• Lead the planning and execution of creative brief and marketing plan tactical support, including:
• Partner with the customer team to understand customer needs and behaviors, leveraging these insights to develop compelling briefs and marketing plans
• Collaborate with trend forecasting and editorial content teams to include key seasonal trend and key item priorities for briefing
• Effectively communicate marketing brief details and deliverables to cross functional teams, ensuring seamless integration across digital and in-store channels for campaign cohesiveness
• Review all concepts to guarantee alignment with campaign objectives, providing timely and constructive feedback
• Lead postmortem process to capture key successes and opportunities for future campaigns
• Hunt for what’s next in culture, category, and market trends, transforming those signals into insights, opportunities, and provocations that push the work (and the team) forward
• Work closely with creative teams, providing clear direction and igniting their passion to develop big ideas.
• Foster a collaborative environment where marketing, creative, and merchandising teams work seamlessly to bring strategic vision to life.

Requirements

• Brand & Strategic Thinking : Strong understanding of marketing principles, consumer behavior, brand strategy development, and the retail landscape; able to translate insights into actionable strategies that strengthen Macy’s brand presence.
• Insight Development & Cultural Curiosity : Deep curiosity about people, culture, and trends; skilled at uncovering insights from diverse sources and transforming them into inspiring, relevant creative briefs.
• Creative Storytelling : Exceptional research, analytical, and writing skills; able to craft compelling narratives that connect data, culture, and emotion to drive breakthrough creative work.
• Collaboration & Influence : Proven ability to foster collaboration across marketing, creative, and merchandising teams; communicates clearly and persuasively to influence decisions and inspire others.
• Project Management & Execution : Highly organized and detail-oriented, capable of managing multiple projects and priorities simultaneously while maintaining high standards of quality and timeliness.
• Analytical & Critical Thinking : Able to evaluate trends, assess data, and draw actionable conclusions that inform marketing strategy and campaign development.
• Proactive Leadership & Drive : Self-motivated with a strong bias for action; identifies opportunities, anticipates needs, and advances work independently while maintaining alignment with team objectives.
• Agency & Partner Management : Skilled at managing external agency relationships to ensure seamless collaboration and delivery of exceptional creative outcomes.

Benefits

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement