Own the notification platform enablement from engineering to activation, shaping end-to-end mobile/push delivery, with governance, data, and cross-channel patterns for fast multi-channel launches.

• Platform enablement (Engineering phase): Partner with Software Engineers to execute backend services and APIs that support notification creation, orchestration, routing, sending, and tracking for mobile and push channels.
• Help build reusable components (templates, personalization, experimentation, preference management) that will later be used by CE Activation for day-to-day campaign operations.
• Omni-channel enablement: Support integration with email, SMS, push, and in-app providers/gateways and help maintain robust connectors, with an emphasis on mobile/push.
• Help implement channel-agnostic patterns so product and marketing teams can launch across multiple channels with minimal incremental engineering.
• Partner with upstream orchestration/journey tools (including Adobe Experience Platform and Adobe Journey Optimizer) and downstream channel endpoints to ensure end-to-end reliability.
• Reliability, observability, and operations: Contribute to defining and monitoring Service Level Indicators/Service Level Objectives and error budgets for critical notification services.
• Support implementation of comprehensive logging, metrics, tracing, and alerting to quickly detect and resolve issues.
• Participate in on-call rotation, incident response, root cause analysis, and continuous improvement of runbooks, in partnership with platform engineering.
• Data, targeting, and experimentation: Work with data engineering and activation teams to safely consume customer and event data for targeting, triggers, and personalization of mobile/push campaigns.
• Help implement guardrails for frequency capping, throttling, suppression, and failover strategies across channels, with specific attention to mobile/push experiences.

• Omni-channel enablement: Support integration with email, SMS, push, and in-app providers/gateways and help maintain robust connectors, with an emphasis on mobile/push.