Campaign & Messaging Lead- Orthopedics

Palm Beach Gardens, FL (Hybrid)

$94K/yr – $152K/yrMid Level6+ years expFull time

Posted 1 day ago

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Job Description

Responsibilities

  • Campaign Development & Execution
  • Support the creation and execution of integrated marketing campaigns aligned with business priorities and commercial objectives.
  • Develop campaign plans, messaging, and content roadmaps for key initiatives.
  • Coordinate campaign timelines and deliverables across cross-functional teams, create copy to support campaign content.
  • Assist with launch planning and implementation of customer-facing marketing programs.
  • Ensure campaigns are delivered on time, within scope, and aligned with established objectives.
  • Messaging & Content Development
  • Develop customer-focused messaging, campaign content, and marketing materials that align with product positioning and value propositions.
  • Translate marketing strategies into clear, compelling content for healthcare professionals, customers, and field teams.
  • Partner with platform marketing teams to ensure messaging consistency across campaigns and channels.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or related field.
  • 6-8+ years of experience in marketing, marketing communications, campaign management, content development, or related commercial functions.
  • Experience supporting marketing campaigns within healthcare, medical device, pharmaceutical, or other regulated industries preferred.
  • Strong project management and organizational skills.
  • Excellent written, verbal, and presentation communication skills.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Demonstrated ability to work effectively across cross-functional teams.
  • Experience supporting orthopedic or Joint Reconstruction portfolios.
  • Experience developing marketing content and campaign materials.
  • Knowledge of healthcare marketing compliance and promotional review processes.
Johnson & Johnson Innovative Medicine logo

Johnson & Johnson Innovative Medicine

At Johnson & Johnson Innovative Medicine, we innovate with purpose, to lead where medicine is going. The experiences of patients around the world inform and inspire our science-based innovations, which continue to change and save lives. Applying rigorous science with compassion, we confidently address the most complex diseases of our time and develop the potential medicines of tomorrow. We are continuously working to develop treatments, aspiring to find cures, pioneering the path from lab to life, and championing patients every step of the way. https://bit.ly/3reuMvK

37K employees (745 in marketing)

Traffic Signals

Monthly Visitors
2.2M
Monthly Google Ads Budget
$312.6K
Traffic Source Mix
Search
36.1%
Direct
46.5%
Referral
15%
Social
1.3%
Paid
0.9%

Headcount Trend

Current headcount: ~37.3K

Marketing Team

Marketing Team Size
686 (2% of company)
Median Career Experience
24 years
Median Tenure
13.6 years
Marketing Roles Posted (Last 30 Days)
16

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