Responsibilities

• Plan, execute, and oversee marketing campaigns to achieve webcast, content syndication, and survey objectives.
• Manage all aspects of outbound email marketing campaigns, including copywriting, HTML design, deployment strategies, quality assurance, and performance tracking.
• Contribute to inbound social media marketing efforts on brand Twitter and LinkedIn pages.
• Collaborate daily with sales, editorial, and project management teams to ensure campaigns are optimized for success.
• Leverage analytics and measurement tools to deliver against key performance targets and business outcomes.
• Analyze industry trends and competitive data to enhance the effectiveness and efficiency of demand generation programs.
• Maintain accurate tracking reports for all executed campaigns.
• Record campaign efforts, hours, program specifics, and completion details within the Project Management Platform.

Requirements

• Bachelors degree in Marketing, English, Communications, Public Relations, Business Administration, or a related field.
• A solid understanding of the B2B marketing environment is highly desirable.
• Exceptional writing and communication skills, with copywriting and creative writing comprising a significant portion of the role.
• Familiarity with HTML and experience in email marketing, including setup and deployment processes.
• Proficiency in MS Office tools (Word, Excel, PowerPoint, Teams), with experience in Eloqua or similar CRM platforms being a plus.
• Basic knowledge of A/B testing concepts and their application in marketing strategies.
• Experience with social media platforms such as LinkedIn, Facebook, and Twitter for marketing outreach and engagement.
• Strong organizational skills and attention to detail, with the ability to thrive in a fast-paced, deadline-driven environment.
• A proactive approach to managing multiple priorities and meeting high-volume deadlines independently.
• Proven ability to think creatively and analytically, demonstrating teamwork, innovation, and excellence in problem-solving.

Preferred

• A solid understanding of the B2B marketing environment is highly desirable.

Benefits

• Great community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact : take up to four days per year to volunteer with a philanthropic organization
• Career opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out : Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world