Director, Campaign Marketing
Open Text US LLC
USA (Remote)
$177K/yr - $265K/yrIn-houseRegularDirector/executive
3 days ago
Campaign Manager
Milford, MA (Hybrid)
$84K/yr – $140K/yrMid Level4+ years exp
Posted 1 month ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end multi-channel demand gen from strategy to measurement, aligning campaigns with product launches and regional priorities to feed MQLs and SQLs while driving pipeline and revenue impact.
- Own multi-channel campaigns across digital, events, and partner channels with end-to-end execution.
- Collaborate with Product Marketing, Segment Leaders, and regional teams to support launches and pipeline acceleration.
- Deliver real-time performance monitoring and ROI optimization with tight collaboration with Analytics and Revenue Ops.
Job Description
Responsibilities
- Translate business priorities into tactical campaign plans with clear channel mixes mapped to the customer journey.
- Collaborate with Product Marketing, Segment Leaders, and Regional teams to support growth initiatives, new product launches, and pipeline acceleration.
- Manage day-to-day execution of assigned campaigns across digital, events, and partner channels.
- Coordinate with internal Centers of Excellence (creative, content, digital, tradeshows) to deliver integrated, high-quality campaign assets.
- Ensure campaigns launch on time, on budget, and with measurable outputs.
- Monitor campaign performance in real time and adjust tactics to maximize ROI.
- Track and report on KPIs including engagement, MQLs, SQLs, pipeline, and revenue contribution.
- Partner with Analytics and Revenue Operations to deliver reporting and insights back to stakeholders.
- Collaborate with Inside Sales to optimize lead capture, routing, and nurturing processes.
- Ensure campaign-generated leads are seamlessly handed off and actively supported through the funnel.
Waters
Amplifying your brand and digital presence through exceptional creativity and insight. Waters Creative was founded on a passion for design. We believe that great design can make a real difference in the world and we’re committed to creating brands and user experiences that are both beautiful and functional.Over the years, we’ve developed a deep understanding of human behaviour and how to create designs that are equally engaging and effective. We use this knowledge to generate designs that are more than just aestheticallypleasing. We want our creativity help you achieve your business goals, whether that’s building brand awareness, generating leads, or selling more products.We’ve had the privilege of working with a wide range of clients, from Welsh Government to the NHS to e-commerce businesses. This experience has given us a wealth of transferable knowledge and expertise that we can bring toyour project.
