Responsibilities

• Own the planning, execution, and optimization of integrated marketing campaigns across digital, webinars, ABM, email, paid media, SDR outreach, and sales plays
• Build comprehensive campaign execution plans that outline timelines, milestones, owners, dependencies, deliverables, messaging, and success metrics.
• Serve as the central point of coordination across Product Marketing, Demand Generation, Digital Marketing, Content, Creative, Sales Development, Sales, Partner Marketing, and Regional Marketing teams
• Drive campaign execution through Asana by managing project plans, tracking deliverables, resolving blockers, and ensuring work stays on schedule
• Partner with Product Marketing to translate go-to-market priorities into executable marketing campaigns that align messaging, content, and customer journeys
• Coordinate campaign launches across multiple channels, ensuring a consistent customer experience from awareness through pipeline generation
• Facilitate campaign planning meetings, weekly execution reviews, and cross-functional status updates while proactively identifying and mitigating risks
• Monitor campaign performance, communicate results to stakeholders, and recommend optimizations based on engagement, conversion, and pipeline performance
• Build repeatable campaign processes, templates, and best practices that improve speed, consistency, and operational excellence
• Identify opportunities to leverage AI and automation to streamline campaign planning, execution, reporting, and optimization

Requirements

• 3–6 years of experience managing integrated marketing campaigns within a B2B SaaS or technology company
• Proven success managing multiple campaigns simultaneously from planning through execution and reporting
• Exceptional project management and organizational skills with strong attention to detail
• Experience working cross-functionally with Product Marketing, Demand Generation, Digital Marketing, Sales, Content, Creative, and Operations teams
• Experience managing campaign plans using project management tools such as Asana, Monday.com, Jira, or similar platforms
• Strong understanding of integrated marketing channels including email, webinars, digital marketing, events, ABM, SDR campaigns, and nurture programs
• Analytical mindset with experience using campaign data and reporting to improve marketing performance
• Familiarity with Salesforce, Marketo, 6sense, LinkedIn Campaign Manager, or similar marketing technology platforms

Preferred

• Additional Skills That Could Set You Apart:
• Experience supporting enterprise B2B SaaS organizations
• Experience managing go-to-market campaigns
• Experience working within an account-based marketing strategy
• Familiarity with Agile marketing or sprint-based campaign planning
• Experience using AI tools to improve campaign planning, execution, content development, or reporting.

Benefits

• Sitecore offers a comprehensive benefits package, including multiple health insurance options (medical, dental, and vision coverage), a 401(k) retirement plan with company matching contributions, generous paid time off (vacation/PTO, paid sick leave, and paid holidays, as well as paid volunteer days), fully paid parental leave for new parents, company-paid disability insurance (short-term & long-term coverage) and life insurance, and an Employee Assistance Program supporting employees’ well-being, and a number of voluntary benefits to choose from available upon date of hire.