Responsibilities

• Nurture execution — Run TOFU and mid-funnel nurture programs end-to-end
• Build, manage, and iterate on HubSpot email sequences and workflows for tier 2/3 leads, reactivation campaigns, and signal-based follow-up
• Sales activation — Package ABM and inbound signals into ready-to-run outbound plays for SDRs and AEs
• Target account lists, sequences, messaging triggers — everything Sales needs to move fast on a warm signal
• Pipeline follow-through — Monitor MQL-to-pipeline conversion and own the programs that accelerate lead progression
• Stay close to what's being worked, what's stalling, and what needs a new sequence
• Campaign execution — Execute general demand gen programs alongside the Senior Campaign Manager — expanding channel coverage and keeping execution moving so ABM strategy stays focused
• Divide and conquer on channel execution so ABM strategy doesn't bottleneck
• HubSpot ownership — Build, QA, and maintain HubSpot workflows, landing pages, and email sequences with documentation
• Reporting & iteration — Track and report on pipeline marketing performance across nurture, PG programs, and sales-activated campaigns — connecting marketing activity back to revenue and surfacing what's working so the team can move faster
• Playbooks —Build playbooks and templates that standardize how Sales activates on marketing signals