Lead Specialist, Performance Marketing
Pearson
USA (Remote)
$90K/yr - $190K/yrIn-houseFull-timeSenior level7+ years exp.
1 day ago
Campaign Manager, Performance Media
New York City, NY
$70K/yr – $90K/yrMid LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own and coordinate paid media execution and client relationships for a subset of clubs, turning test-and-learn campaigns into optimized programs and strategy recommendations to drive media performance.
- Relationship ownership and day-to-day support for a focused club set, guiding calls and questions.
- Execute and optimize paid media campaigns across SEM, programmatic, paid social, video, and audio with rapid learning loops
- Provide strategic media recommendations and audience targeting based on campaign data and competitive trends
Job Description
- Serves as the relationship owner and primary point of contact for an assigned set of Clubs to provide day-to-day support, facilitate calls, and answer questions; the assigned set of Clubs will be fewer/less complex than that of the Senior Campaign Manager
- Supports day-to-day execution of paid media campaigns across multiple channels (SEM, Programmatic Display, Paid Social, Video, Audio)
- Executes test and learn approach to build, optimize, and report on paid media campaigns
- Provides strategic media recommendations to designated Clubs and Assignments, leveraging the support and guidance from Senior Campaign Managers and Club Manager
- Identifies and leverages relevant growth audiences on a campaign-by-campaign basis
- Learns and utilizes internal systems and other biddable media platforms
- Monitors competitive landscape and industry trends
- Supports additional projects, as assigned
- 4-year degree from an accredited university in marketing, advertising, communications, business, or related field, OR equivalent relevant experience
- Experience developing strategy around, building, and optimizing paid media campaigns
- Foundational knowledge of SEM, Programmatic Display, Video, or Paid Social and optimization tactics
- Familiarity with bid management platforms (Search Ads 360, Display and Video 360, Meta Business Manager, TikTok Ads, Google Ads, etc.) preferred
- Proficiency in using AI LLMs to boost operational efficiency is preferred
- Baseball and sports enthusiast preferred
- Competitive Benefits Package
- Company 401K Contribution
- Paid Time Off and Holidays
- Paid Parental Leave
- Employee Assistance Programs (EAP)
- Onsite/Online Training & Development Programs
- Tuition Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Pet Insurance
Major League Baseball (MLB)
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport's larger role in society and permeating every facet of baseball's business, marketing, community relations and social responsibility endeavors. MLB currently features record levels of competitive balance, continues to expand its global reach through programming and content to fans all over the world, and registered records in games and minutes watched this season on MLB.TV. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.
