Responsibilities

• Manage, optimize, and scale Google Ads & Microsoft Ads campaigns across multiple ad types, including search, display, demand generation, PMax, standard shopping, and YouTube. Develop and implement advanced strategies to meet goals like ROAS, CPA, or CAC. Regularly run optimizations and set up experiments to ensure account growth and improved client performance
• Manage up to 6-8 accounts or a total MRR of $40,000. Demonstrate advanced optimizations that lead to significant client performance improvements and budget increases
• Ability to lead client calls and provide in-depth explanations of account performance, trends, and strategic recommendations. Maintain ongoing positive client relationships, establishing trust and successfully upselling clients into additional services and channels
• Collaborate with creative teams to deliver strategies and ad copy that align with client goals, advising clients on the best use of creative assets (text, static, video)
• Stay updated on industry trends, bringing new knowledge to the department and contributing to team growth. Provide insights on other marketing channels, including SEO, paid social, and email marketing, and assist in upselling clients on these services
• Use internal project management tools like Monday to organize workflows, track campaign performance, and meet client deadlines. Contribute to internal communications by answering team questions and supporting departmental improvements
• Optimize product feeds for e-commerce clients utilizing DataFeedWatch or Merchant Center. Familiarization with other feed management tools may be trained and needed on a case-by-case basis

Requirements

• Advanced proficiency in Google Ads, Google Ads Editor, Google Analytics, and other digital marketing platforms
• Ability to manage mid to high-value accounts with varying levels of ad spend and deliver measurable performance improvements
• Understanding of digital marketing strategies and optimization techniques across various ad types
• Strong client-facing communication skills with a proven ability to lead client calls and provide strategic insights
• Strong analytical skills with the ability to translate data into actionable recommendations
• Physical Requirements: Prolonged periods of sitting at a desk and working on a computer

Benefits

• Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families
• Wi-Fi Reimbursement - All employees receive a monthly reimbursement to help cover internet expenses while working
• Unlimited PTO - We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it
• Paid Holidays - Take time to celebrate and rejuvenate with 13 fully paid holidays throughout the year
• Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways