Campaign Manager, Influencer Marketing

New York City, NY (On-site)

$66K/yr – $100K/yrMid Level2+ years expFull time

Posted 10 days ago

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Job Summary

Own end-to-end influencer campaigns from brief to post-campaign reporting, while guiding strategic planning and client counsel across cross-functional teams.

Lead development and execution of influencer campaigns with internal and external partners
Provide strategic counsel and thought leadership to clients and prospects
Oversee timelines, processes, and integration points for digital projects

Job Description

Responsibilities

65% Campaign Management: Lead in the development, execution and production of annual and seasonal influencer campaigns with internal and external business partners, including but not limited to:
- Influencer identification and outreach
- Support the development of campaign briefs for clients and influencers
- Presentation of influencer lists for client ranking and approval
- Analytics and reporting for campaigns
- Managing day to day client and team communication around campaign progress, updates, and key milestone deliverables, as it pertains to key accounts and clients
- Develop and customization of influencer agreements, contracts, addendum, and scopes of work, working closely with Horizon Media’s Legal and Business Affairs Team
- Working closely with the team in the development of post-campaign reporting
- Utilize knowledge and understanding of influencer industry to help inform brainstorms, strategy development, and execution
- Partner closely with cross-functional agency teams to optimize social media presence/social influencer integration across channels

Requirements

Minimum 2+ years of influencer marketing experience required
Maintains strategic relationships with digital influencers, talent management, and other key stakeholders within the influencer industry
Has a proven track record of managing successful social/digital campaigns across social platforms (TikTok, Facebook, Twitter, Instagram, YouTube, etc)
Experience with digital reporting, data, and analytics
Ability to thrive in a fast-paced environment and handle multiple projects
Must have strong verbal and written communication skills
Very proficient with Microsoft Office (Word, Powerpoint, and Excel) and presentation formats like Google Slides
BA/BS required (Communications, Advertising, Marketing or related field)