Responsibilities

• Develop and execute integrated marketing campaigns across email and digital channels, including campaign setup, QA, deployment, reporting, and optimization
• Monitor campaign and outreach performance across key engagement and conversion metrics, including open rates, click-through rates, content consumption, registrations, attendance, and conversion trends
• Translate campaign insights into actionable recommendations that improve targeting, messaging, engagement, and operational efficiency
• Support testing initiatives across subject lines, messaging, segmentation, timing, and audience strategies to continuously improve campaign performance
• Develop and execute targeted outreach strategies to drive usage across GLG’s portfolio, leveraging our network of experts, content, and events
• Build, manage, and activate audience segmentation using a customer data platform (CDP) and other martech to support targeted, data-driven campaigns
• Create and refine audience segments aligned to campaign objectives, client interests, engagement behavior, and event/content topics
• Partner closely with marketing and commercial stakeholders, content leads, and event programmers to ensure campaigns reach the most relevant audiences
• Partner with Marketing, Brand, Commercial, and Content teams to coordinate campaign timelines, audience targeting, and execution workflows
• Ensure accuracy and consistency across audience management, campaign QA, reporting, and operational processes

Requirements

• Bachelor's degree, equivalent experience, or certification(s) in Marketing, Communications, Business, or a related field
• 2+ years of experience in campaign management, marketing operations, and event marketing, preferably within a B2B or professional services environment
• Demonstrated experience executing email marketing campaigns, including audience segmentation, A/B testing, deployment, and performance reporting
• Hands-on experience with marketing automation platforms, with Marketo experience strongly preferred
• Experience working with a customer data platform (CDP) to build, manage, and activate audience segments is a plus
• Strong written and oral communication skills, including experience writing promotional or conversion-oriented marketing copy
• High attention to detail and strong organizational skills across campaign execution, QA, and audience management
• Ability to manage multiple projects and priorities simultaneously while maintaining accuracy and responsiveness
• Analytical mindset with comfort interpreting campaign performance data and identifying opportunities for improvement
• Strong collaboration skills and ability to work effectively across cross-functional teams

Preferred

• Experience using Claude or similar AI tools to support campaign drafting, performance reporting, and day-to-day marketing workflows
• Experience supporting webinar, virtual event, or executive audience marketing programs
• Experience working within a fast-paced, metrics-oriented B2B marketing environment
• Proficiency in Microsoft Office, particularly Excel and Word

Benefits

• Comprehensive medical, dental and vision coverage effective on your first day of employment
• Flexible paid time off. No pre-determined limits on vacation time, plus 10 company holidays
• 401(k) and Roth 401(k) plans with an employer match (subject to annual limits & vesting)
• Tuition reimbursement program for eligible courses including language skills courses
• Paid parental leave, adoption and surrogacy reimbursement
• Free wellbeing support with the Calm app, Maven and EAP, and free long-term therapy & counselling assistance through Pathways
• Other work perks and benefits available based on final job location