Responsibilities

• Build and execute quarterly integrated demand generation campaign strategy for Corpay's multi-card and payables solutions across digital, email, events, social, and CTV channels
• Manage parent and child campaign structures end-to-end — from campaign brief through creative coordination, launch, and post-campaign analysis
• Partner cross-functionally with Product Marketing, Brand, Digital, Sales, Creative/Design, Web, and Marketing Automation teams to align on audiences, messaging, and channel tactics
• Analyze campaign performance metrics including MQL-to-SQL conversion rates, pipeline sourced, CAC, and ROI; optimize campaigns in-flight based on data
• Build and manage segments of target accounts using 6sense intent data to identify in-market buyers and coordinate account-level outreach with the sales team
• Manage campaign timelines, deliverables, and stakeholder communications across all teams involved in execution
• Deliver quarterly reporting and performance insights to marketing and sales leadership

Requirements

• 5–8 years of B2B demand generation or integrated campaign marketing experience
• Proven track record managing multi-channel integrated campaigns from strategy through execution and analysis
• Strong project management skills — able to run multiple concurrent campaigns across multiple stakeholder teams without missing deadlines
• Hands-on experience with marketing automation platforms (Marketo, HubSpot, or Salesforce Marketing Cloud) and CRM (Salesforce)
• Comfortable interpreting campaign analytics and translating data into actionable optimizations
• Excellent written communication and stakeholder management skills; ability to influence without authority across sales, product, and creative teams
• Bachelor's degree in Marketing, Communications, Business, or related field; equivalent experience considered

Preferred

• Payments industry experience strongly preferred; understanding of card solutions, AP automation, or B2B fintech is a significant plus
• Experience with intent data platforms such as 6sense, Bombora, or similar is a plus
• Google Ads, HubSpot, Marketo, or Salesforce Marketing Cloud certifications a plus

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Flexible PTO
• Remote work stipend
• Career growth opportunities into Senior Campaign Manager or Marketing Manager, Demand Generation