Responsibilities

• Own 3–5 book campaigns at a time, from planning through post-launch
• Build full campaign strategy for each title:
• positioning
• audience
• emotional hooks
• comps and market opportunity
• Develop and own core marketing copy and messaging, including hooks, taglines, and campaign language
• Create campaign briefs and creative direction that guide execution across marketing channels
• Own campaign direction from concept through launch, partnering with internal teams to execute key campaign initiatives and high-impact moments
• Act as the single point of accountability for campaign performance

Requirements

• 5+ years in marketing, publishing, media, entertainment, or consumer brands
• Proven ability to own outcomes, not just contribute to them
• Strong strategic thinking paired with creative instincts
• Deep understanding of audience behavior, fandom, and what drives attention
• Ability to manage multiple campaigns at once in a fast-paced environment
• Decisive, accountable, and comfortable making calls with imperfect information
• Strong taste level in messaging, positioning, and creative direction
• Publishing experience is a plus—but not required. We care more about instinct, judgment, and results.

Benefits

• This role is fully remote.
• Competitive salary
• Performance-based bonuses
• Equity opportunities
• High level of autonomy and ownership