Campaign Lead at Entangled Publishing, LLC | USA | $85K/yr – $105K/yr

Entangled Publishing, LLC

Campaign Lead

USA (Remote)

$85K/yr – $105K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and drive 3–5 book campaigns end to end, turning GTM strategy into executable plans and seamless cross-team execution while owning messaging, creative direction, and post-launch performance.

Campaign ownership: from concept through launch, with real time optimization and single-point accountability
Cross-functional execution: alignment across social, paid media, creative, publicity, retail, and events
Messaging and creative: craft hooks, taglines, and campaign language that scale across channels

Job Description

Own 3–5 book campaigns at a time, from planning through post-launch
Take go-to-market strategy from Book Growth Strategist and translate it into executable plans
Develop and own core marketing copy and messaging, including hooks, taglines, and campaign language
Create campaign briefs and creative direction that guide execution across marketing channels
Own campaign direction from concept through launch, partnering with internal teams to execute key campaign initiatives and high-impact moments
Act as the single point of accountability for campaign performance
Lead campaign kickoff and internal alignment across teams
Provide strategic direction and support execution across social, paid media, creative, publicity, retail, and events
Identify breakout opportunities through stunts, partnerships, influencer moments, and cultural trends
Make real-time decisions on campaign direction (what to scale, shift, or stop)

Entangled Publishing, LLC

We Are:MavericksSince coming onto the scene in 2011, Entangled has racked up the accolades—from New York Times bestsellers to starred reviews to Best Of lists. Nothing is more important to us than the quality of our fiction, and it shows.AdvocatesOur books are everywhere—in print and digital, from shelves to e-readers—thanks to our friends at Macmillan in New York, one of the biggest book distributors in the business. With 12-15 new releases launching every month, we’ve got something for everyone, from board books for the youngest reader up to adult hardcover and everything in between.CommittedOur marketing team is on a mission to break the mold with every book we release. With one-of-a-kind, custom advertising and promotion strategies and outside-the-box ideas, we work nonstop to take every book to the next level.MultifacetedEntangled’s staff is truly the dream team—from our award-winning editors to our tireless marketers, from our ingenious designers to our creative copywriters, our people are the secret weapon that makes our books shine. And we’re all about amplifying unique perspectives and making sure everyone’s voice is heard.

Founded in 2011

135 employees (122 in marketing)

www.entangledpublishing.com