Responsibilities

• Launch and optimize digital advertising campaigns across platforms such as Google Ads and Meta Ads based on approved strategies.
• Collaborate with the Creative/Strategy Department to create marketing campaigns and strategies that align with brand guidelines.
• Monitor campaign performance metrics and adjust based on established KPI thresholds.
• Utilize the REACH platform to regularly and accurately record campaign activity, updates, and performance insights.
• Using the Campaigns Report, complete campaign checks regularly and make necessary optimizations to campaigns to ensure they are running smoothly and producing leads.
• Read, understand, learn, and apply the brand guidelines and REACH Agency’s internal process materials.

Requirements

• Excellent ability to work in a detail-oriented and organized manner.
• Excellent teamwork ability and proven ability to coordinate with multiple teams, collaborate with peers and leaders to resolve challenges.
• Excellent written and verbal communication skills for internal collaboration, documentation, and reporting
• Familiarity with Google and Meta Ads platforms is a plus
• The employee must be able to operate a computer.
• The job requires familiarity with computer use, including word processing, email, G-Suite, web browsing, use of cloud-based and locally-installed applications, and learning to use new applications.
• As part of this job, the employee frequently sits and interacts through talking or listening.
• They may also need to stand, walk, and use their hands for various tasks.
• The employee must be able to occasionally lift and move up to 10 pounds.
• Strong spoken and written English skills are required for this role to ensure effective communication with team members.

Preferred

• Familiarity with Google and Meta Ads platforms is a plus

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance