Responsibilities

• Launch and optimize digital advertising campaigns across platforms such as Google Ads and Meta Ads based on approved strategies.
• Collaborate with the Creative/Strategy Department to create marketing campaigns and strategies that align with brand guidelines.
• Monitor campaign performance metrics and adjust based on established KPI thresholds.
• Utilize the REACH platform to regularly and accurately record campaign activity, updates, and performance insights.
• Using the Campaigns Report, complete campaign checks regularly and make necessary optimizations to campaigns to ensure they are running smoothly and producing leads.
• Read, understand, learn, and apply the brand guidelines and REACH Agency’s internal process materials.
• Maintain campaign health, identifying optimization opportunities, ensuring campaigns run efficiently according to KPIs.

Requirements

• Excellent ability to work in a detail-oriented and organized manner.
• Excellent teamwork ability and proven ability to coordinate with multiple teams, collaborate with peers and leaders to resolve challenges.
• Excellent written and verbal communication skills for internal collaboration, documentation, and reporting
• Familiarity with Google and Meta Ads platforms is a plus
• The employee must be able to operate a computer. The job requires familiarity with computer use, including word processing, email, G-Suite, web browsing, use of cloud-based and locally-installed applications, and learning to use new applications.
• Strong spoken and written English skills are required for this role to ensure effective communication with team members.

Preferred

• Familiarity with Google and Meta Ads platforms is a plus