Responsibilities

• Plans and implements integrated marketing campaigns, defining campaign objectives, target audiences, messaging, channels, timing, and delivery in alignment with go-to-market strategy, strategic priorities, and budget expectations
• Oversees campaign coordination, including scope, timelines, resources, stakeholders, and deliverables while ensuring alignment to intended outcomes and seamless execution
• Partners across Marketing and the business to design and deliver marketing journeys that support key stages of the client lifecycle, including prospecting, onboarding, engagement, retention, and advocacy
• Ensures campaign and journey quality and readiness, including requirements gathering, audience segmentation, validation of content and workflows, and adherence to data, privacy, and compliance standards
• Evaluates campaign performance and drives optimization, using insights to assess effectiveness, inform decisions, and continuously improve outcomes across channels and the client lifecycle

Requirements

• Typically requires 10+ years of relevant experience or a combination of related experience, education and training.
• Ability to define campaign direction, goals, KPIs, and targeting strategies that directly support broader go-to-market priorities and business outcomes.
• Strong analytical mindset to interpret campaign performance, extract insights, and translate them into strategic optimizations and next-step decisions.
• Expertise in designing connected, multi-channel experiences across the customer lifecycle, ensuring relevance, personalization, and progression through the funnel.
• Ability to align stakeholders (Sales, Product, Digital, Ops), guide execution without owning it, and ensure campaigns are cohesive, scalable, and well-orchestrated.
• Understanding of campaign automation, segmentation, and data structures to fully leverage platform capabilities in strategy design.
• Experience designing experiments (A/B testing, pilots) and using results to inform ongoing optimization and innovation.
• Ability to guide value propositions, messaging frameworks, and channel mix to ensure campaigns resonate with target audiences.

Benefits

• the benefits package, which includes insurance benefits (medical, dental, vision, disability, and life), 401(k) with company match
• You’ll have the opportunity to learn and grow throughout your career, either within this role or by exploring other areas of our business